Specialist, Creative Content at Asian Eye Institute in Philippines

Specialist, Creative Content Location: AEI Rockwell Head Office Eye your future with us. Work, learn and collaborate alongside top caliber professionals who have years of experience and knowledge hailing from diverse backgrounds. The Creative Content Specialist is responsible for conceptualizing, creating, and executing compelling content that brings the brand to life across digital and offline platforms. This role blends creativity with strategy—turning business objectives into engaging stories that resonate with the target audience. KRA 1: Content Creation & Strategy Develop original content ideas aligned with brand messaging and campaign objectives Write clear, engaging copy for social media, ads, websites, email campaigns, and marketing materials Translate complex ideas into simple, audience-friendly content KRA 2: Content Production Conceptualize content formats such as reels, carousels, static posts, videos, and campaign narratives Capture content (photo/video) or oversee on-site production to ensure quality output Support patient engagement by providing suitable creative direction Ensure all content aligns with brand standards and visual direction KRA 3: Social & Digital Content Create platform-optimized content for Meta, TikTok, YouTube, LinkedIn, and other channels Write captions and optimize content for each platform (Meta, TikTok, YouTube, LinkedIn) Stay updated on content trends, formats, and best practices Support content calendars and campaign rollouts KRA 4: Brand & Campaign Support Assist in developing brand campaigns, promos, and storytelling initiatives Adapt content for different audiences, markets, and objectives Help maintain brand guidelines across all content outputs KRA 5: Performance & Optimization Review content performance and suggest improvements based on insights Optimize copy and creatives to improve engagement and conversion Benefits and Perks: Government-mandated / Statutory Benefits, including 13th-Month Pay Regular Dayshift 14th-Month Pay Eye Treatment Benefit including dependents Eyewear/Optical Benefits and Discounts including dependents Perfect Attendance Incentive HMO Coverage Life Insurance Paid Vacation Leaves convertible to cash Paid Sick Leaves convertible to cash Educational Assistance Plan for Eligible Employees Sponsored trainings and certifications for professional development Performance-based Increase (from Annual Performance Review) Retirement Benefit Your Application Journey in 4 Steps: Click apply Hop on a call with one of our Talent Partners for a 5-minute phone screening Pass the interview and assessment of our leaders. Sign your offer agreement Our Commitment to Diversity, Equity, and Inclusion Asian Eye is committed to creating an organization and promoting a culture that both respect each human person’s uniqueness and foster and maintain a work environment where each colleague feels valued and supported.