Senior Product Manager at Ashley Digital in Tel Aviv

Who We Are:

THE BIGGEST NAME IN HOME. THE BOLDEST TEAM IN E-COMMERCE.
Ashley Digital is the e-commerce engine behind Ashley Furniture Industries - one of the most recognized home brands in the world. As the world's largest manufacturer of home furnishings and the largest furniture store brand in North America, Ashley is in a category unto itself. Our team sits at the intersection of world-class retail and digital innovation, driving the e-commerce experience for millions of customers across every platform and touchpoint. If you’ve shopped online for a mattress in the last decade, there’s a good chance you’ve already experienced our award-winning Nectar Sleep and DreamCloud.

We're a fast-moving, highly collaborative team operating at a transformational moment, and we're charged with shaping how people discover, explore, and buy home furnishings. Our expertise spans data science, performance marketing, product, and creative, and our work reaches millions of customers every day. It's a rare combination: the energy of a tech company, the stability of an industry leader, and the opportunity to build something truly significant. If you're energized by transformation, collaboration, and meaningful impact at scale, Ashley Digital is where ambition meets opportunity.

What We Do:

Our Product, Data, R&D, and Marketing teams in Tel Aviv play a central role in driving that experience across our global portfolio of brands. We build the platforms, tools, and data capabilities that power the entire customer journey- from acquisition and personalization to checkout, retention, and customer experience. Working at the intersection of technology, data, and business, our teams build the products, platforms, and capabilities that drive growth, improve customer experiences, and influence millions of customer interactions worldwide.

The Product Admin team owns the core commerce platforms and operational systems that enable our brands to scale efficiently. The team is responsible for the infrastructure that powers the order lifecycle, internal operations, and critical commerce capabilities across our portfolio of brands. Our mission is to simplify complexity at scale, enabling faster execution, greater operational efficiency, and seamless customer experiences.

What you’ll be doing:

We are looking for a Senior Product Manager to lead the Commerce Core product area within our broader Commerce domain, owning the platforms and capabilities that power critical parts of the customer purchasing journey and order lifecycle, from cart and checkout to payments and transactional operations. This is a strategic, highly cross-functional role focused on building scalable internal systems and complex commerce capabilities that sit at the core of our business.

You will drive product strategy, prioritization, and execution across high-scale platforms with direct business impact, collaborating with other Product Managers and partnering closely with senior leadership, Engineering, Data, Operations, Customer Support, Growth, and Marketing teams. This is a unique opportunity to shape and scale the core commerce capabilities powering our global brands, while continuously improving operational efficiency and the end-to-end customer experience.

Roles & responsibilities:

• Own and lead the Commerce Core product area, from strategy and roadmap to execution, driving the development of scalable commerce and transactional capabilities, including cart and pricing logic, promotions, coupons, checkout flows, payment integrations, and related order management processes
• Shape the next generation of Commerce capabilities:

• Build the foundations for AI-driven and automated commerce experiences
• Enable flexible commerce capabilities through APIs, agentic shopping experiences, and scalable platform architecture, helping position the organization for the evolving e-commerce landscape

• Develop commerce platform capabilities that enable the onboarding and integration of additional brands and portfolio companies, adapting to different business models and evolving operational needs
• Partner closely with Engineering and Data teams on system architecture, integrations, scalability, API contracts, and technical infrastructure
• Translate complex business and operational requirements into clear product solutions, workflows, and capabilities
• Lead cross-functional initiatives, collaborating with other Product Managers, balancing competing business priorities, and driving alignment across stakeholders
• Define product scope and priorities, make clear trade-offs, and work closely with Engineering teams to drive execution and delivery.
• Define and track key product metrics, identify opportunities for optimization, and continuously improve the performance, reliability, and customer experience of our core commerce capabilities

Qualifications:

• 5+ years of Product Management experience, with proven end-to-end ownership of complex ecommerce or platform products
• Strong experience with core ecommerce capabilities and transactional flows, including cart and pricing logic, promotions, checkout, payments, and order management
• Proven experience building and scaling complex commerce platforms, transactional systems, and business-critical processes in high-scale environments
• Proven ability to lead complex cross-functional initiatives, balance competing business priorities, and influence senior leadership and stakeholders across multiple teams
• Strong product and systems thinking, with the ability to translate complex business and technical requirements into scalable product solutions
• Experience leveraging AI technologies in product development or workflows; experience with AI-driven commerce or agentic commerce is a major plus.
• Experience partnering closely with Engineering and Data teams on system architecture, integrations, scalability, and data-driven products
• Excellent communication, collaboration, and stakeholder management skills, with the ability to build strong relationships across technical and business teams
• Highly analytical and metrics-driven, with experience defining KPIs, measuring impact, and driving continuous optimization
• Proficiency in English with experience working across global teams
• Experience with ecommerce platforms such as Shopify, Magento, or custom commerce infrastructures - major plus

The responsibilities described above are not exhaustive. You may be asked, from time to time and as reasonably required by business needs, to perform other duties consistent with your skills and role, including work for or on behalf of our related entities. This job description does not constitute a contract of employment and may be modified at any time, subject to applicable law.