Business Development Representative at Asana in Chicago

Summary: Asana is a leading platform for human + AI collaboration, and they are seeking a Business Development Representative to drive strategic growth initiatives within the Enterprise customer segment. The role involves generating pipeline for enterprise account executives through outreach, cultivating conversations with high-level personas, and developing territory plans to enhance account expansion. Responsibilities: - Generate pipeline for enterprise account executives through persistent, high-volume outreach and create customized messaging to drive qualified opportunities and account expansion - Leverage a multi-channel outbound prospecting approach (outbound calling, email, LinkedIn Outreach etc.), developing and refining team sequences, templates, and messaging to build a repeatable, scalable process - Cultivate value-driven conversations with Director and VP-level personas across complex cross-functional teams and consistently create compelling messaging and events to achieve meeting goals - Develop a territory plan with AE and CSM based on account tier scoring to drive the highest ARR - Proactively update activity metrics, meetings, SQO, and pipeline on a weekly basis. Identify gaps between prospecting inputs and outputs - Effectively execute high-impact trials, meet SLA requirements, and leverage territory heat maps and buyer’s journey to triage target accounts with ABM strategy - Understand Asana use-cases, relevant workflows/processes, and ways that Asana can deliver value Required Qualifications: - At least 6-12 months of Sales or Sales Development experience - Familiarity with sales tools such as Salesforce, Outreach, ZoomInfo, and LinkedIn Navigator to network with potential customers and manage your book of business - Demonstrated success in driving outbound prospecting strategy and process to high-level personas and decision-makers to achieve pipeline goals - Passion for a career in technology and an ability to speak knowledgeably about the industry - Excellent writing and verbal communication skills, with a focus on persuasive messaging and the ability to tailor your communication style to different audiences - Strong collaboration skills, particularly in working with Account Executives and cross-functional teams to drive business outcomes - Clear communication, a deep sense of empathy, and a commitment to integrity - Demonstrated curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making Required Skills: Sales Development, Outbound Prospecting, Salesforce, Outreach, ZoomInfo, LinkedIn Navigator, Account-Based Marketing (ABM), AI Tools, Technology Industry Knowledge, Empathy Benefits: Mental health, wellness & fitness benefits, Career coaching & support, Inclusive family building benefits, Long-term savings or retirement plans, In-office culinary options to cater to your dietary preferences