Director of Marketing at Aruza in Charlotte, NC

Aruza Pest Control is a people-focused organization dedicated to providing exceptional pest control and home services while creating opportunities for personal and professional growth for our team members. We are a dynamic, fast-growing organization focused on innovation, continuous improvement, and building high-performing teams that deliver exceptional results.

The Director of Marketing is responsible for developing and executing Aruza Pest Control’s overall marketing strategy to drive brand awareness, customer acquisition, lead generation, and revenue growth. This role will lead the company’s marketing efforts across digital, creative, performance, CRM, analytics, and strategic partnerships while ensuring a consistent and compelling Aruza brand experience.

The Director will work closely with executive leadership, sales, operations, and customer experience teams to develop marketing strategies that support Aruza’s growth objectives across existing and new markets. This position requires a highly analytical and results-oriented marketing leader who can balance strategic planning with hands-on execution and translate marketing performance into measurable business results.

Responsibilities:

Marketing Strategy

• Develop and execute Aruza’s comprehensive marketing strategy aligned with company growth and revenue objectives.
• Establish annual and quarterly marketing plans, budgets, priorities, and performance targets.
• Identify opportunities to expand market share, enter new markets, and strengthen Aruza’s competitive position.
• Partner with executive leadership, sales, and operations to ensure marketing initiatives support business priorities.
• Continuously evaluate market trends, customer behavior, and competitive activity to identify growth opportunities.

Digital Marketing

• Lead the company’s digital marketing strategy across website, search, social media, email, online listings, and other digital channels.
• Oversee website strategy, content, SEO, conversion optimization, and overall digital customer experience.
• Develop and optimize digital campaigns designed to increase qualified leads and customer conversions.
• Evaluate emerging digital channels and technologies to identify opportunities for growth.

Brand Development

• Own and continuously strengthen the Aruza brand, positioning, messaging, and customer-facing identity.
• Ensure consistent brand standards across marketing materials, digital channels, sales resources, vehicles, offices, and customer communications.
• Develop messaging and campaigns that differentiate Aruza within the residential pest control market.
• Protect and enhance the company’s reputation and brand presence across all markets.

Creative Services

• Lead creative strategy and production across digital, print, video, social, sales collateral, and other marketing assets.
• Manage internal and external creative resources, agencies, freelancers, and vendors as appropriate.
• Ensure creative materials are aligned with Aruza’s brand standards and marketing objectives.
• Develop compelling customer-focused content that supports awareness, engagement, and conversion.

Performance Marketing

• Develop, manage, and optimize paid marketing programs across search, social, display, and other relevant channels.
• Establish clear performance metrics and ROI expectations for marketing investments.
• Continuously test messaging, audiences, offers, creative, and channels to improve campaign performance.
• Manage marketing spend to maximize qualified leads, customer acquisition, and return on investment.

Lead Generation

• Develop and execute strategies to generate a consistent pipeline of qualified residential pest control leads.
• Partner with sales and operations to improve lead quality, conversion rates, and overall customer acquisition.
• Establish lead-generation goals and monitor performance by market, channel, campaign, and customer segment.
• Identify new lead sources and continuously evaluate the effectiveness of existing channels.

CRM & Marketing Technology

• Own the marketing technology ecosystem, including CRM, marketing automation, lead management, analytics, and related platforms.
• Partner with IT, operations, and sales to ensure effective integration between marketing and business systems.
• Develop customer segmentation, automated campaigns, lifecycle marketing, and lead-nurturing strategies.
• Continuously evaluate new technologies and tools that can improve marketing effectiveness and customer engagement.

Marketing Analytics

• Establish and maintain marketing KPIs and reporting processes that provide visibility into marketing performance.
• Analyze customer acquisition cost, lead volume, lead quality, conversion rates, campaign ROI, customer lifetime value, and other key metrics.
• Develop dashboards and reporting for executive leadership.
• Use data and insights to make informed decisions regarding marketing spend, strategy, and resource allocation.

Customer Acquisition

• Develop strategies to increase new customer acquisition while improving the efficiency and profitability of marketing investments.
• Analyze the customer journey from initial marketing interaction through lead conversion and customer onboarding.
• Partner with sales and operations to identify opportunities to improve conversion and reduce customer acquisition costs.
• Develop retention, reactivation, referral, and cross-sell marketing initiatives where appropriate.

Strategic Partnerships

• Identify and develop strategic partnerships that increase brand awareness, lead generation, and customer acquisition.
• Build relationships with complementary businesses, community organizations, vendors, media partners, and other relevant organizations.
• Evaluate partnership opportunities based on expected customer and revenue impact.
• Negotiate and manage marketing partnerships and sponsorships as appropriate.

Leadership & Cross-Functional Collaboration

• Lead, develop, and mentor marketing team members while establishing a high-performance, accountable marketing culture.
• Manage external agencies, vendors, consultants, and other marketing partners.
• Work closely with Sales, Operations, Customer Experience, Finance, and Executive Leadership.
• Ensure marketing initiatives are aligned with operational capacity and customer experience objectives.
• Communicate marketing performance, opportunities, challenges, and recommendations to executive leadership.

Key Performance Indicators

Success in this role will be measured through metrics including:

• Qualified lead volume and growth
• Customer acquisition and new customer growth
• Customer acquisition cost (CAC)
• Marketing-generated revenue
• Marketing ROI and return on ad spend (ROAS)
• Lead-to-customer conversion rate
• Cost per lead
• Website traffic and conversion
• Digital campaign performance
• Customer retention and reactivation
• Brand awareness and engagement
• Marketing budget performance

• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
• 7+ years of progressive marketing experience, with significant experience leading marketing strategy and execution.
• Experience managing performance marketing and customer acquisition programs.
• Strong understanding of digital marketing, CRM, marketing automation, SEO/SEM, paid media, and analytics.
• Experience managing marketing budgets and demonstrating measurable ROI.
• Experience leading teams and managing agencies, vendors, and external partners.
• Strong analytical and problem-solving skills with the ability to translate data into business decisions.
• Excellent communication, leadership, and project management skills.
• Experience in a multi-location, service-based, consumer, home services, pest control, or similarly fast-growing business is highly preferred.

Ideal Candidate

The ideal candidate is a growth-oriented marketing leader who combines strategic thinking with strong execution skills. They are comfortable looking at a marketing dashboard in the morning, developing a customer acquisition strategy with leadership in the afternoon, and working directly with a creative or digital partner to improve a campaign the same day.

They should be highly data-driven, entrepreneurial, collaborative, and comfortable operating in a fast-growing, multi-market organization where marketing is directly tied to revenue growth.

Aruza Pest Control is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.