Web Product Manager at Arizona College of Nursing in Statesville, NC

Why You Should Work With Us:

Arizona College of Nursing is a rapidly growing, nursing school that transforms people’s lives by preparing them for careers in nursing and improving communities through the care its graduates provide. As a leading nurse educator, Arizona College of Nursing offers students the opportunity to earn a bachelor’s in nursing in 3 years or less with qualified transfer credits. Our quality nursing curriculum prepares students for an in-demand career to help communities overcome the chronic, well-known, and increasing nursing shortage. Through the execution of a targeted growth strategy, the college plans to meet the growing demand for nurses by launching campuses in markets where bachelor’s prepared nurses are needed. Putting students first, we are dedicated to providing students with an exceptional education in growing healthcare fields; teaching them relevant, required skills for today and the future. Our culture is positive, supportive, and collaborative. As a team, we continually embrace our core values:

Passion: We love helping others succeed.Excellence: We strive to be the best.Adaptability: We learn, in part by trying new ideas.Accountability: We own our results.Integrity: We do the right thing.

What You'll Do:

The Web Product Manager is a hands-on role responsible for overseeing the management and optimization of the college’s website portfolio, web-based tools, and services tailored to the needs of prospective students, faculty and staff, and other stakeholders. The Web Product Manager performs duties including technical SEO, AI search optimization, content management, analytic dashboard management, and the oversight of website development and maintenance to ensure an effective digital presence that supports the organization's educational mission and goals. Additionally, this role involves defining product strategies, managing web developers, and vendor accounts. The Ideal candidate will have strong foundations in strategic ownership, analytical rigor, meticulous organization and hands-on execution.

Essential Duties:

• Connect organic performance data to business metrics and departmental goals by building or maintaining dashboards to track performance and testing results.
• Analyze performance metrics to ensure optimization for conversion, speed, and search and AI rankings.
• Serve as primary contact to web developers, providing guidance, requirements, and quality assurance for vendor projects.
• Ensure the optimal UI/UX of the site by strategically planning content and navigation, leveraging usability and A/B testing.
• Build, maintain, update, and troubleshoot individual web pages in CMS.
• Identify, evaluate, and recommend external vendors and partners to support the development and maintenance of web-based products and services.
• Account management of digital marketing tools and trend forecasting.
• Configure website code, schema and metadata to optimize page speed, and UX.
• Update site content with a focus on user intention, site traffic, conversion, and flow.
• Perform regular audits to identify and take steps to correct any website errors.
• Respond to related website requests from support ticketing system as needed.
• Ensure the site adheres to the brand, website, and AZCN compliance guidelines.
• Work closely with IT and external vendors on the security and stability of the site.

At Arizona College of Nursing, we believe in a collaborative approach where all colleagues work together towards our shared goals. It's important to note that this list doesn't cover everything you'll be asked to do or need to do. We value adaptability and flexibility as we grow and evolve as an organization.

What We Need From You:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below represent the knowledge, skill, and/or ability required.

• Bachelor’s degree in business, communications, technology, or equivalent skills and experience.
• Minimum of five to seven years of experience in website management, e-commerce, and content management.
• Fluent knowledge and applied experience with WordPress CMS.
• Proficiency with SEO tools such as SEMrush, Ahrefs, Conductor, Screaming Frog, and AEO platforms like Profound
• Advanced knowledge of Google Analytics management and insights, including custom segments, reports, and diagnostic dashboards.
• Experience with AEO, generative search, or AI-powered discovery systems
• Strong understanding of website management methodologies, agile development processes, and web technologies.
• Experience with the latest SEO techniques and strategies.
• Experience with HTML/HTML5, CSS, and Javascript.
• Strong knowledge of modern web standards, responsive design, and mobile-first strategies.

Nice to have:

• Experience with graphic design for digital media
• Experience in a higher education or another highly regulated industry

What We Are Offering You:

Base salary range of $113,000 - $123,000 commensurate with education, experience, and relatable skills. Opportunities for professional development. Dynamic organizational culture within a supportive working environment. Robust health and welfare benefits package including, but not limited to, medical, dental, and vision. Rest and relaxation with generous PTO including vacation, holiday and paid sick leave Preparation for the future with a 401(k) and company match. For consideration, only online applications will be accepted. No phone calls, please. Our schools prohibit discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, genetic information, veteran status, or any other status protected by applicable law to the extent prohibited by law.