Brand Activation Coordinator at Argon 18 in Lynge, /, DK

WHO ARE WE?

 

Argon 18’s mission is to merge creativity and technology to build a global cycling brand driven by performance, fueled by local passion. Since 1989, and more recently with the opening of a European office in Denmark, the Montreal-based company has been bringing together cycling enthusiasts to create exceptional bikes designed to ride out of the ordinary. Today, Argon 18 bikes are ridden on the roads, tracks and trails of more than 70 countries worldwide.

 

THE ROLE

We are currently seeking an enthusiastic and professional candidate to join our global marketing team as Brand Activation Coordinator, either from the Lynge, Denmark HQ or the Montreal, Canada HQ. Reporting to the Head of Brand & Marketing, the incumbent will play a pivotal role in promoting the brand globally to support its growth. The candidate will be accountable for recommending brand initiatives in line with business objectives, and ensuring their coordination and successful execution, while respecting deadlines and allocated budgets.

 

MAIN RESPONSIBILITIES

• Collaborate to the development, coordination and execution of brand activation initiatives based on the brand’s pillars of Health, Local Passion & Performance.
• Manage and own the showrooms in Lynge and Montreal, maximizing the opportunities to activate it and use it to drive sales in collaboration with the sales team.
• Contribute to maintaining the calendar of brand activation initiatives up to date, including but not limited to product launches, key events, athlete sponsorships, partnerships, social media and paid media.
• Work in collaboration with Sales and Marketing to identify opportunities and understand the needs and requirements to ensure successful activations.
• Create and edit photo and video content for social media (light photo editing, reels and short clips).
• Coordinate and collaborate with external suppliers, such as photographers, videographers, graphic designers, copywriters, translators, etc., to produce content that respects the brand guidelines and ensures that established objectives are met.
• Follow brand guidelines to create marketing collateral.
• Represent the brand and interact with riders, dealers, ambassadors, etc. during activations and on social media, promoting bikes and driving sales.
• Track relevant KPIs and perform post-mortems to ensure continuous improvement of activations.
• Support the marketing team with various tasks when requested.

SKILLS REQUIRED

• Post secondary education or Bachelor’s degree in graphic design, marketing or communications.
• 1 to 3 years of relevant work experience.
• Good mastery of the Adobe Creative Suite (InDesign, Photoshop and Premiere)
• Strong project management and communication skills.
• Good understanding of the competitive or recreational cycling universe.

• Ability to travel and flexibility to adapt work schedule to attend events (evenings and weekends) up to 20% of time.

• English mandatory, both spoken and written. French, an asset.

WHAT WE LOOK FOR IN A CANDIDATE

• Passion for cycling and an unwavering desire to execute quality work.
• Creativity and interest in new technology in marketing.
• Curiosity to explore opportunities and sound judgement to recommend and act.
• Respectful and collaborative.
• Excellent ability to adapt to changing environment.
• Priority management and ability to work under pressure.

 

WHAT WE OFFER

• A stimulating and relaxed work environment.
• A passionate and dynamic team.
• An office space that makes you eager to come to work.
• Access to the employee discount program on our products.
• Flexible and hybrid work schedule.

 

WHAT TO EXPECT IN THIS RECRUITMENT PROCESS

• 1st round interviews: Selected candidates can expect a virtual interview with the Director, Talent & Culture.
• 2nd round interviews: Selected candidates will move on to a virtual interview with the hiring manager and the Dir. Talent & Culture. *Possibility to do the interview from either location.