Regional Sales Leader-Northern Region at APR Supply Co · Location…

Regional Sales Leader-Northern Region

FUNCTIONAL RESPONSIBILITES

1. Leadership and Coaching (Outside Sales Team)

• Set clear expectations and lead through coaching, ride-alongs, and performance management
• Establish consistent routines: weekly 1:1s, pipeline reviews, call coaching, and quarterly account planning
• Recruit, onboard, and develop talent to support growth and succession

2. Sales Strategy and Execution

• Own and execute the regional growth plan across markets, segments, and account tiers
• Translate it into rep-level goals, activity plans, and measurable outcomes
• Drive new customer acquisition through targeted prospecting and vertical market focus
• Expand share-of-wallet through cross-selling, category growth, and program adoption

3. Pipeline, Forecasting and KPI Discipline

• Build and manage a KPI-driven operating system (activity and outcome metrics
• Maintain rigorous pipeline inspection, stage discipline, and forecast accuracy
• Lead regular performance reviews to ensure accountability and remove execution barriers

4. Pricing, Margin, and Deal Quality

• Partner with Pricing and Category teams to protect margin and ensure disciplined growth
• Reinforce pricing standards, approval processes workflows, and value-based selling
• Coach Reps to Improve negotiation effectiveness, and overall deal quality

5. Branch and Inside Sales Partnership (One-Team Selling)

• Align closely with Branch Leaders and Inside Sales leaders to ensure seamless execution and service
• Eliminate friction between field and branch; resolve issues quickly
• Coordinate sales efforts with branch capacity, inventory, and service capabilities

6. Customer Experience and Retention

• Champion a customer-first culture focused on responsiveness and reliability Lead retention strategies including at-risk account management and service recovery
• Ensure consistent delivery of service standards across the region

7. Cross-Functional Collaboration

• Partner with Operations, Supply Chain, and Marketing to improve execution and customer outcomes
• Support campaign events, and contractor engagement initiatives
• Provide market intelligence on competitors, pricing trends, and customer needs

PHYSICAL REQUIREMENTS/HAZARDOUS WORKING CONDITIONS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to per­form the essential work functions.

Walking, Standing, Sitting, Carrying, Stooping, Reaching, Kneeling, Talking, Typing/Keyboarding, Listening/Talking, Light Work and Lifting up to 50 pounds.