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Tech Lead (Salesforce Commerce Cloud) at Apply Digital · Santiago
Skills
Job Description
ABOUT APPLY
APPLY is the Agentic Customer Experience (ACx) partner for the world's most ambitious consumer and entertainment brands. We bring together deep domain expertise across Retail, CPG, Sports, and Media with AI-native delivery capability, designing and delivering agentic solutions that turn CX vision into commercial reality. We are the partner of choice for brands like Arc'teryx, NFL, Lululemon, and Kraft Heinz. For more information, visit http://applydigital.com.
LOCATION: APPLY is hybrid/remote-friendly. The preferred candidate should be based in Latin America, preferably working in hours that align to PT (Pacific Timezone) or ET (Eastern Timezone). Candidates located in Santiago, Chile are able to work out of our Santiago office as remote/hybrid employees. Candidates located outside of Santiago, Chile will be fully remote employees.
THE ROLE:
The Tech Lead is a key technical leader accountable for the successful delivery of Salesforce Commerce Cloud engagements, often spanning multiple concurrent workstreams for the same client anything from a single focused build to several workstreams of different types running in parallel. The scope flexes with the client and the engagement.
You are a master of delivery, leading through a combination of strong technical execution, pragmatic problem-solving, and a deep commitment to keeping every workstream you own aligned with the others. This is a high-autonomy role. While you will partner closely with PM, design, and client stakeholders, you must be comfortable operating as the sole technical voice across whatever combination of workstreams you're responsible for, the person who knows what's happening across all of them, and makes sure none blindsides another.
Here is the truth: this role is not about picking a lane. We're looking for someone who can context-switch between forward-looking architecture decisions on one workstream and live, on-the-ground problem-solving on another, often in the same day, without dropping the thread on either. The role is scoped at the platform level rather than against any single engagement's structure, so this person can be redeployed onto other Salesforce Commerce Cloud projects, single-track or multi-track, with minimal ramp-up.
RESPONSIBILITIES:
Cross-Workstream Technical Ownership: You are the connective tissue between every workstream you own. You maintain a shared technical view so a decision made on one (a new integration, a data model change) doesn't blindside another, whether that's two workstreams or several.
Delivery & Execution Ownership: You take high-level architectural and design direction and translate it into detailed, executable technical tasks, for yourself and the team. You own the "how" of implementation across whatever you're responsible for.
Engineering Rigor & Quality: You bring order regardless of how many workstreams you're juggling or what type each one is. Every workstream gets delivered to the standard of rigor it requires: production-grade engineering, accessibility, performance, and integration discipline.
Proactive Risk Management: You identify dependencies, scope creep, and technical debt before they become blockers without waiting to be asked. You bring solutions, not just problems.
Real-Time Problem Solving: You're comfortable being put on the spot in client calls, stand-ups, or Slack threads, and can give a credible, accurate answer or a clear "let me confirm by X" without disappearing for days. You triage and unblock issues with appropriate urgency, whatever the workstream.
Communication & Alignment: You translate complex technical concepts, such as architecture, integration constraints, platform limitations into plain language for non-technical stakeholders. You proactively keep engineering, PM, and design aligned on technical decisions, scope implications, and status across everything you own.
Partnership: You work directly with Client Stakeholders and internal APPLY teams to manage scope, expectations, and technical reality across all active workstreams simultaneously.
Engineering Leadership & Team Enablement: Beyond aligning the technical direction of the project, you lead and mentor the engineering team, helping developers make sound technical decisions and grow in their craft. You foster a culture of technical excellence, collaboration, accountability, and continuous learning, creating a psychologically safe environment where engineers feel comfortable asking questions, challenging ideas, and delivering their best work. You provide guidance through technical reviews, coaching, and hands-on support, ensuring consistency in engineering practices and high-quality delivery across the team.
REQUIREMENTS:
Proven Technical Leadership: A significant track record (Senior/Lead level) of delivering complex e-commerce projects and supporting live production platforms. You have high autonomy and can take a vague goal and turn it into shipped, stable software.
Salesforce Commerce Cloud Expertise: Strong hands-on experience with SFCC, including SFRA architecture. Comfortable across the platform's full lifecycle, from net-new build to BAU support and incident response.
Generalist "Chops": Deep proficiency across the commerce stack, integrations (payments, search/merchandising, inventory, BNPL, CMS, reviews, etc., specifics vary by client), API design, data handling, and security. You know how to build systems that survive in production.
Multi-Workstream Delivery Experience: Demonstrated ability to operate across different types and paces of delivery — from structured project work to ongoing operational/support contexts — or clearly transferable experience across those modes. Comfortable whether that means one workstream or several running in parallel.
Multi-Party Delivery Experience: Comfortable working within delivery models involving agency, client, and external design/dev partners and managing technical alignment across all three.
Communication: Excellent English communication skills (written and verbal). You can explain technical tradeoffs to a non-technical PM as easily as you discuss architecture with another engineer.
People Leadership & Mentorship: Demonstrated experience leading and mentoring engineering teams. Proven ability to develop engineers through coaching, technical guidance, and constructive feedback while fostering a collaborative, inclusive, and high-performing engineering culture.
WHAT WE OFFER:
Breadth of Impact: The chance to own technical delivery across varied types of work (innovation-forward build and operational excellence alike), sharpening a wide range of technical and delivery muscles.
Global Impact: Work on enterprise-scale commerce platforms for major global retail brands.
Portability: A role designed to travel with you; the skills and ownership model here apply directly to future Salesforce Commerce Cloud engagements within APPLY.
LIFE AT APPLY
People are at the core of everything we do at APPLY. We provide you with modern tools, systems and approaches, value your time, safety, and health, and strive to build a work community where you can thrive and grow. Here are a few benefits we offer to support you:
Agentic Delivery: Our people work in a modern way to deliver client outcomes. Broaden your skills on a range of engagements with international brands that have a global impact.
An inclusive and safe environment: We’re truly committed to building a culture where you are celebrated and everyone feels welcome and safe.
AI & Strategic Upskilling: Accelerate your professional growth with generous training budgets and mentorship, with a specific focus on Agentic AI expertise and the critical human skills required for the future of work.
Generous vacation policy: Work-life balance is key to our team’s success, so we offer ample time away from work to promote overall well-being.
Flexible work arrangements: We work in a variety of ways, from remote, to in-office, to a blend of both.
APPLY is a safe, respectful, and inclusive community where differences are celebrated. We are committed to equal opportunity and fostering a workplace where everyone belongs. Learn more in our Diversity, Equity, and Inclusion (DEI) section. For recruitment accommodations, please email careers@applydigital.com.