Web Content Manager at Appian in McLean, VA

Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you’ll be part of a passionate team dedicated to accomplishing hard things, together. Appian is looking for a strategic and detail-oriented Web Content Manager to contribute to the evolution and maintenance of our web presence. In this role, you will be responsible for the end-to-end production of high-impact web experiences, ensuring our CMS remains healthy, scalable, and user-friendly. Rather than just executing updates, you will manage the intake of stakeholder requests and enforce a content lifecycle strategy. You will also play a critical role in empowering other teams through distributed authoring, ensuring our global web footprint is consistent, modern, and optimized for conversion. Key Responsibilities Web Experience Production & Scaling: Oversee the end-to-end production and launch of high-quality web pages, ensuring they are optimized for the B2B buyer journey. Partner with Content and PMM teams to ensure web content is engaging, accessible, and aligned with company strategy. Partner with the SEO/AEO team to ensure web content is.optimized for organic growth Partner with creative agencies to guarantee visual assets are produced in-time Webpage Localization & Global Expansion: Lead the execution of webpage localization, ensuring a seamless and culturally relevant experience for international markets. Manage the workflow between internal teams and external translation agencies to ensure high-quality, timely localized content updates. Design System and CMS Maintenance: Manage the web component library within our CMS, ensuring technical stability. Monitor and maintain overall CMS health, collaborating with web engineering to troubleshoot issues and implement enhancements. Strategic Intake & Stakeholder Management Act as the primary point of contact for internal web requests, developing a clear prioritization framework to align web updates with business objectives. Build a regular cadence with regional marketing leads to provide visibility into the web roadmap and production timelines. Content Strategy & Lifecycle Governance Develop and enforce a global content lifecycle process, including regular audits, refreshes, and archiving of outdated content.. Partner with the performance team to lead conversion rate optimization (CRO) efforts on key landing pages through message and layout testing. Team Enablement & Distributed Authoring: Design and lead training programs to enable cross-functional and regional teams to perform self-service content updates within a governed framework. Create and maintain documentation and  guides for the CMS to ensure high-quality execution across the organization. About You Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. Experience: 7+ years of related experience in web content management , with a strong focus on the B2B sector.. Technical Expertise: Deep expertise in enterprise-level CMS platforms (e.g.,Adobe Experience Manager, Sitecore) and a strong understanding of how design systems power modern web architecture. Operational Mindset: Proven track record of managing complex stakeholder environments and streamlining production workflows. Skills: Clear, compelling communication with the ability to translate technical requirements into actionable insights for stakeholders. #LI-MB1 Tools and Resources Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires. Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities. Community: We’ll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups. These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company. Benefits Appian offers a comprehensive benefits package designed to support your health, wellbeing, and financial future. Benefits may include health coverage, Employee Assistance Program (EAP) with free mental health support, life and disability insurance, an Employee Stock Purchase Program (ESPP), a retirement/pension plan, wellness dollars, tuition reimbursement, family-forming benefits and more. Benefits vary by country—please ask your Talent Acquisition contact for details specific to the location you are applying to. About Appian Appian provides process automation technology. We automate complex processes in large enterprises and governments. Our platform is known for its unique reliability and scale. We’ve been automating processes for 25 years and understand enterprise operations like no one else. For more information, visit appian.com. [Nasdaq: APPN] Follow Appian: LinkedIn, Youtube, Instagram, Facebook Appian is an equal opportunity employer that strives to attract and retain the best talent. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal, state, or local law. Appian provides reasonable accommodations to applicants in accordance with all applicable laws. If you need a reasonable accommodation for any part of the employment process, please contact us by email at ReasonableAccommodations@appian.com. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address. 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