Team Lead - Channel Sales at Anika Industries in New Delhi

About Bonito Designs

Bonito Designs Pvt Ltd (www.bonito.in) is one of the fastest growing Start-Ups in India in the Interior Designing Industry. The Company is funded by Tomorrow Capital (www.tomorrowcapital.in). The Company has its business operations in Bangalore & Mumbai and is soon planning to expand to other metro cities. The Management team is committed to make this one of the most aspiring brand for Indian consumers and a great place to work for employees.

The Company has a very conducive working environment for employees and offers fast-track growth opportunities for deserving & committed professionals.

Team Lead Channel Sales

ABOUT THE ROLE

Team Leader - Channel Sales, you will be the driving force behind executing Bonitos channel strategy on the ground. You’ll manage a team of channel executives, nurture partner relationships (architects, designers, builders), and ensure revenue targets are met through a high-performing partner network. This role bridges strategy and execution, requiring a mix of leadership, relationship-building, and operational rigor.

Key Responsibilities:

1. Channel Partner Management

• Identify, onboard, and activate new channel partners (architects, interior designers, builders, dealers).
• Conduct regular partner meetings to align on targets, promotions, and Bonito’s value proposition.
• Resolve partner concerns and ensure seamless collaboration with internal teams (design, operations).

2. Team Leadership & Execution

• Lead and mentor a team of channel sales executives to achieve monthly/quarterly targets.
• Monitor team performance KPIs (partner onboarding, conversion rates, revenue contribution).
• Organize training sessions for partners and team members on product updates and sales techniques.

3. Revenue Growth & Compliance

• Execute channel sales plans and incentive programs to boost partner productivity.
• Track partner performance, analyze gaps, and implement corrective actions.
• Ensure adherence to commercial agreements and compliance standards.

4. Market Intelligence & Reporting

• Gather competitor insights and customer feedback from partners to refine strategies.
• Prepare weekly/monthly reports on channel performance for leadership review.

Qualifications & Skills

• Experience: 8–12 years in channel sales, preferably in interiors, real estate, or building materials.
• Leadership: Proven ability to manage teams and drive results through partners.
• Execution Strength: Hands-on experience in partner onboarding, training, and sales enablement.
• Skills: Negotiation, data-driven decision-making, and fluency in regional languages (advantage).
• Education: MBA or equivalent preferred.