Opening For Admission & Marketing Head with… at Anika… · New Delhi

ob Description Admissions & Marketing Head

Location: Goa
Department: Admissions & Marketing
Employment Type: Full-Time
Reporting To: School Leadership / Business Head

Role Overview

We are looking for an experienced and result-oriented Admissions & Marketing Head to drive student admissions, strengthen the school’s brand presence, and build strong relationships with parents and the local community.

The role will be responsible for managing the complete admissions funnel—from generating enquiries and conducting school visits to converting leads into admissions—while also planning and executing marketing initiatives to increase the school’s visibility across Goa.

Key Responsibilities

Admissions & Lead Conversion

• Own the complete admissions process and admissions targets.
• Generate and manage admission enquiries through various channels.
• Follow up with prospective parents and ensure timely conversion of leads.
• Conduct campus tours and parent counselling sessions.
• Maintain strong relationships with prospective and existing parents.
• Track leads, conversions, follow-ups and admission pipeline on a regular basis.
• Identify reasons for lost leads and develop strategies to improve conversion.

Marketing & Brand Building

• Plan and execute local marketing campaigns to improve school visibility.
• Develop and implement ATL, BTL, digital and community marketing initiatives.
• Drive marketing activities across Goa through events, activations, partnerships and outreach.
• Coordinate with the digital/social media team for campaigns and content.
• Identify relevant local platforms, communities and networks for school promotion.
• Support the development of marketing collaterals, campaigns and promotional material.

Events & Community Engagement

• Plan and execute admission-focused events such as open houses, parent sessions, workshops and school events.
• Build relationships with corporates, residential communities, activity centres, preschools and other relevant institutions.
• Explore partnership opportunities to generate quality admission leads.
• Participate in local events and community activities to enhance school visibility.

Team & Operations

• Manage and guide the admissions/marketing team, if applicable.
• Set daily, weekly and monthly targets for the team.
• Ensure timely reporting of leads, visits, follow-ups and conversions.
• Monitor marketing spends and ensure effective utilisation of the budget.
• Work closely with the Principal, academic team and central marketing team to align admissions and marketing strategies.

Key Performance Indicators (KPIs)

• Monthly and annual admission targets
• Number and quality of enquiries generated
• Lead-to-visit conversion
• Visit-to-admission conversion
• Cost per lead and cost per admission
• Parent engagement and school visits
• Local brand visibility and community partnerships
• Effectiveness of marketing campaigns and events

Desired Candidate Profile

• 5–8 years of experience in admissions, school marketing, education sales or a similar role.
• Prior experience in school admissions/education sector will be preferred.
• Strong communication and parent-handling skills.
• Good understanding of local marketing and lead-generation strategies.
• Strong sales and negotiation skills with a result-oriented approach.
• Ability to independently manage admissions targets and marketing activities.
• Strong networking and relationship-building skills.
• Should be comfortable with field marketing and local outreach across Goa.
• Good knowledge of MS Excel/Google Sheets and CRM/lead management systems.

Ideal Candidate: Someone who is equally comfortable meeting parents, converting admissions, planning marketing campaigns, attending local events, building partnerships and driving the team towards admission targets.