Amivero→
Digital Marketing Summer Intern at Amivero in Reston, VA
Skills
Job Description
The Amivero Team
Amivero’s team of IT professionals delivers digital services that elevate the federal government, whether national security or improved government services. Our human-centered, data-driven approach is focused on truly understanding the environment and the challenge and reimagining with our customer how outcomes can be achieved.
Our team of technologists leverage modern, agile methods to design and develop equitable, accessible, and innovative data and software services that impact hundreds of millions of people.
As a member of the Amivero team you will use your empathy for a customer’s situation, your passion for service, your energy for solutioning, and your bias towards action to bring modernization to very important, mission-critical, and public service government IT systems.
Special Requirements
- U.S. Citizenship Required to obtain a Public Trust clearance
- Currently pursuing a degree in a field related to the industry, demonstrating a strong academic foundation and passion for learning.
- Digital Marketing Experience
- Located in the Washington District of Columbia region
- Ability to commute to Reston, VA HQ
The Gist…
We are seeking a highly skilled Digital Marketing Intern to join our team and lead our digital marketing efforts. The ideal candidate will have expertise in maximizing LinkedIn ads for recruiting, implementing tagging strategies, creating effective landing pages to capture traffic flow, and producing compelling video content.
- Reviewing data from previous marketing campaigns using Google Analytics and Tag Manager.
- Analyze key metrics such as website traffic, user engagement, conversion rates, and ad performance on LinkedIn.
- Identify trends, insights, and areas for improvement to inform ongoing marketing strategies.
- Dive into optimizing LinkedIn Ads for recruiting purposes.
- Adjust targeting parameters based on audience demographics, job titles, industries, and geographical locations.
- A/B test ad variations to optimize click-through rates, conversions, and cost per acquisition.
- Monitor ad performance throughout the day and make real-time adjustments as needed.
- Participate in a collaborative meeting with the marketing team and other stakeholders.
- Discuss ongoing campaigns, upcoming initiatives, and strategic priorities.
- Share insights and recommendations based on data analysis and ad performance
- Work on creating and optimizing landing pages using tools like Canva and website CMS platforms.
- Design visually appealing and user-friendly landing pages that align with campaign goals and messaging.
- Implement A/B tests on landing page elements such as headlines, call-to-action buttons, and form fields.
- Monitor landing page performance metrics and make iterative improvements to drive conversions.
- Focus on video content production, including editing and creation of promotional and demo videos.
- Edit raw screenshare meeting-style video footage to create a 60-second ad for securing meetings.
- Develop a 5-minute demo video showcasing the key features and benefits of the service for client presentations.
- Ensure video content is engaging, informative, and aligned with brand guidelines.
- Finalizing ad optimizations, landing page updates, and video edits.
- Review the day's accomplishments and document progress in project management tools.
- Plan and prioritize tasks including ongoing campaigns, new initiatives, and strategic projects.
- Pursuing a bachelor’s degree in marketing, Digital Media, Communications, or related field preferred.
- Interest in digital marketing, with a focus on LinkedIn Ads, tagging strategies, and landing page optimization.
- Demonstrated expertise in using tools such as Canva, Google Analytics (including the Tag Manager), and LinkedIn Advertising.
- Experience with geocaching strategies is a plus.
- Strong portfolio showcasing successful digital marketing campaigns, video content creation/editing, and landing page designs.
- Proficiency in data analysis and interpretation using Google Analytics and Tag Manager to drive data-driven decision-making.
- Excellent understanding of digital marketing concepts, SEO principles, and online advertising strategies.
- Advanced knowledge of video editing software and multimedia tools to create engaging video content.
- Creative mindset with strong design skills for creating visually appealing landing pages and marketing collateral.
- Strong communication skills with the ability to collaborate effectively with cross-functional teams and stakeholders.
- Ability to prioritize and manage multiple projects simultaneously in a fast-paced environment.
- Detail-oriented with a focus on accuracy and quality in all marketing materials and campaigns.
- Proactive and self-motivated with a passion for staying updated with industry trends and best practices.
- Problem-solving skills with the ability to analyze campaign performance, identify opportunities, and optimize strategies for success.
- Flexibility to adapt to changing priorities and deadlines while maintaining a positive and proactive attitude.
- Experience with video production and editing is highly desirable, especially in creating promotional and demo videos.
- Knowledge of geocaching strategies and their application in digital marketing is a plus.
- Ability to work collaboratively in a team environment and contribute to the overall success of digital marketing initiatives.
- Availability for 2 days of in-office collaboration per week is preferred, with flexibility for remote work as needed.
EOE/M/F/VET/DISABLED
All qualified applicants will receive consideration without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Amivero complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.