Marketing Manager – Patient & Growth Marketing,… at Amgen · Remote

Marketing Manager – Patient & Growth Marketing, Vectibix
Location: United States - Remote
Career Category
Marketing
Job Description
Join Amgen's Mission of Serving Patients
Let’s do this. Let’s change the world.
Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity and obesity-related conditions. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.
Amgen has a powerful sense of shared purpose toward our mission: to serve patients. In support of that mission, the Lifecycle Value Lab (LVL) is a purpose-built U.S. business unit designed to accelerate growth through agile experimentation, modern technologies, and innovative ways of working. LVL serves as an incubator for next-generation go-to-market approaches, testing and scaling strategies that can shape the future of commercialization across Amgen’s broader portfolio.
Within the LVL portfolio, Vectibix (panitumumab) is a priority lifecycle brand with an opportunity to drive growth, strengthen customer engagement, and generate scalable learnings for LVL.
Reporting to the Marketing Director, the Marketing Manager – Patient & Growth Marketing will lead several high-impact marketing initiatives across Vectibix, including patient marketing, peer-to-peer programming, congress planning, and LVL Experimentation. This role will also support select LUMAKRAS patient initiatives and serve as a key member of the Colorectal Cancer Brand Team across Vectibix and LUMAKRAS.
This individual will have end-to-end ownership of key marketing initiatives while contributing to overall brand strategy and execution. The role provides an opportunity to build a broad set of marketing capabilities through patient marketing, HCP engagement, cross-functional leadership, operational excellence, and insight-driven decision making within LVL’s agile, test-and-learn environment.
What You Will Do
Patient Marketing
Lead management of key patient-facing promotional and educational resources, including 3 patient websites
Partner with internal teams and agency partners to ensure patient resources remain relevant, high quality, and aligned with brand strategy
Apply customer insights and performance learnings to identify opportunities to optimize patient marketing initiatives over time
Peer-to-Peer Marketing
Lead Vectibix physician-based peer-to-peer learning initiatives and speaker programs
Manage the execution vendor, IQVIA, as well as the Vectibix speaker bureau and brand relationships with speakers
Support speaker training and compliant execution of speaker programming
Identify opportunities to continuously improve peer-to-peer execution based on program learnings, customer feedback, and business needs
Congress Planning & Engagement
Lead colorectal cancer congress planning and engagement across national, local, and advanced practice provider congresses
Serve as the RAE for designated, focused GI and colorectal cancer conferences
Partner across Marketing, Sales, Medical, and other cross-functional teams to ensure coordinated, high-quality congress execution
Brand Budget Management
Manage the Vectibix marketing budget, including forecasting, purchase order management, agency oversight and budget tracking, and supporting effective allocation of resources
LVL Experimentation
Champion LVL innovation by participating in commercial experiments on behalf of the Vectibix brand, evaluating marketing performance and customer insights, documenting key learnings, and identifying opportunities to optimize commercial execution and inform scalable best practices
Serve as the Vectibix Experimentation Lead for a prioritized LVL pilot designed to explore how DiSC profiles can enhance field pre-call planning and customer engagement
Brand Strategy & Cross-Functional Leadership
Lead commercial strategy for other high priority customer segments, including advanced practice providers (APPs) and other strategic stakeholders to improve customer engagement and support brand growth
Contribute to brand strategy, tactics, and key priorities for Vectibix® and LUMAKRAS®
Contribute to annual and ongoing brand planning by translating insights and business needs into actionable marketing recommendations
Establish strong relationships with agency partners and effectively manage agency execution, holding partners accountable for high-quality work, budgets, and timelines
Embrace emerging technologies and new ways of working that can improve marketing effectiveness and operational efficiency
Live and role model the Amgen Values and contribute to a welcoming, engaging, and high-performing environment across the brand team and cross-functional partners
What We Expect of You
We are all different, yet we all use our unique contributions to serve patients. The professional we seek is a collaborative marketer who can lead complex initiatives across internal functions, field teams, external customers, and agency partners with agility and accountability.
The ideal candidate will demonstrate strong cross-functional leadership and project management, a track record of executional excellence, strong communication skills, learning agility, and a passion for serving patients in a dynamic environment. This is an outstanding opportunity to build broad U.S. marketing experience while working in a highly competitive oncology market and contributing to important lifecycle brands within Amgen’s Oncology portfolio.
Basic Qualifications
Doctorate degree
OR
Master’s degree and 2 years of marketing experience
OR
Bachelor’s degree and 4 years of marketing experience
OR
Associate’s degree and 8 years of marketing experience
OR
High school diploma / GED and 10 years of marketing experience
Preferred Qualifications
Pharmaceutical or biotechnology commercial marketing experience
Experience developing and executing patient and/or HCP promotional marketing initiatives
Experience leading peer-to-peer programs, congress initiatives, or other customer-facing marketing programs
Demonstrated ability to lead complex cross-functional initiatives within a highly matrixed organization
Strong project management and budget management skills, with the ability to manage multiple priorities simultaneously
Experience partnering effectively with Sales, Medical Affairs, Legal, Regulatory, Commercial Data & Analytics, and external agency partners
Familiarity with promotional review processes and systems
Strong analytical mindset with the ability to translate customer insights, business performance, and market dynamics into actionable marketing recommendations
Learning agility and intellectual curiosity, with enthusiasm for applying AI, automation, and emerging capabilities to improve marketing effectiveness and operational efficiency
Demonstrated ability to operate effectively in a fast-paced environment with changing priorities while maintaining high-quality execution
Strong written and verbal communication skills with the ability to influence cross-functional stakeholders
High degree of integrity, sound judgment, and commitment to ethical and compliance standards
What you can expect of us
As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we’ll support your journey every step of the way.
The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.
In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include:
A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
Stock-based long-term incentives
Award-winning time-off plans
Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.
Apply now and make a lasting impact with the Amgen team.
careers.amgen.com
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Application deadline
Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.
Sponsorship
Sponsorship for this role is not guaranteed.
As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease.
Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity
.
Salary Range
124,124.65USD -167,933.35 USD