MarTech Analyst at Amex GBT in Mexico

MarTech Analyst

Location: Mexico

Amex GBT is a place where colleagues find inspiration in travel as a force for good and – through their work – can make an impact on our industry. We’re here to help our colleagues achieve success and offer an inclusive and collaborative culture where your voice is valued.

We are seeking to add a MarTech Analyst to our Growth Operations & Tech team. This is a hands-on, execution-focused role: you'll support the day-to-day operation, maintenance, and optimization of our marketing technology stack, working closely with marketing, sales, and product colleagues to keep our platforms running smoothly and our data actionable.

The ideal candidate is a positive, collaborative, and driven individual who has experience with Marketing technologies and processes.

What You'll Do:

• Support the execution of Marketing Tech Stack enhancements by working with marketing, product, and sales to ensure timely delivery and alignment with stakeholder strategies.
• Support the exploration of AI and agentic technology opportunities relevant to our marketing tech stack.
• Support the management of our MarTech tools by delivering on core functionality that meets stakeholder goals.

• Perform day-to-day configuration, fix, and upkeep across core platforms (e.g., Salesforce, Marketo, 6sense, Workfront)
• Partner with our suite of vendors to ensure stack utilization is accurate and core functionality is in place.
• Data Management & Segmentation, collaborate with sales and marketing colleagues to identify key opportunities.

• Build and maintain audience segments in our CDP and marketing automation platforms
• Reporting & Analytics, monitor and analyze the effectiveness of campaigns and strategies. Deliver actionable insights through campaign reporting and data analysis, helping to measure account engagement, pipeline progression, and return on investment.

• Interact directly with marketing, analytics, development, and sales colleagues to ensure alignment and effective execution of marketing strategies. Help ensure platform governance and standard processes are followed.

• Deliver training and support to internal teams on MarTech platforms while staying updated with the latest technology trends to maintain our strategies ahead of the curve.

What We're Looking For:

• Bachelor's degree in Marketing, Information Technology, Business Administration, or related field.
• 2+ years experience in Marketing Operations, B2B marketing, CDP Marketing, or a similar role.
• Familiarity with CRM systems, marketing automation, and CDP platforms — hands-on experience with one or more of Salesforce, Marketo, 6sense, Snowflake, or Workfront is a plus.
• Key Stakeholders and Relationships management
• Ability to work closely in a team-oriented environment.
• Diligent with excellent organizational skills.
• Strong analytical skills and data-driven thinking.
• Adaptive and adaptable to the dynamic marketing landscape.
• Excellent project management skills, with the ability to balance multiple campaigns and collaborators simultaneously.
• Nice to have: relevant certifications (e.g., Salesforce Administrator, Marketo Certified Expert).

Location

Mexico

Click here to learn more about the benefits we offer in Mexico.

The #TeamGBT Experience

Work and life: Find your happy medium at Amex GBT.

• Flexible benefits are tailored to each country and start the day you do. These include health and welfare insurance plans, retirement programs, parental leave, adoption assistance, and wellbeing resources to support you and your immediate family.

• Travel perks: get a choice of deals each week from major travel providers on everything from flights to hotels to cruises and car rentals.

• Develop the skills you want when the time is right for you, with access to over 20,000 courses on our learning platform, leadership courses, and new job openings available to internal candidates first.

• We strive to champion Inclusion in every aspect of our business at Amex GBT. You can connect with colleagues through our global INclusion Groups, centered around common identities or initiatives, to discuss challenges, obstacles, achievements, and drive company awareness and action.

• And much more!

All applicants will receive equal consideration for employment without regard to age, sex, gender (and characteristics related to sex and gender), pregnancy (and related medical conditions), race, color, citizenship, religion, disability, or any other class or characteristic protected by law.

Click Here for Additional Disclosures in Accordance with the LA County Fair Chance Ordinance.

Furthermore, we are committed to providing reasonable accommodation to qualified individuals with disabilities. Please let your recruiter know if you need an accommodation at any point during the hiring process. For details regarding how we protect your data, please consult the Amex GBT Recruitment Privacy Statement.

What if I don’t meet every requirement? If you’re passionate about our mission and believe you’d be a phenomenal addition to our team, don’t worry about “checking every box;" please apply anyway. You may be exactly the person we’re looking for!