Marketing Manager, DACH - 6 Month Fixed… at Ameriprise… · Frankfurt

Marketing Manager, DACH - 6 Month Fixed Term Contract

Location: Frankfurt, Germany · On-Site

About Columbia Threadneedle Investments

Working at Columbia Threadneedle Investments you'll find growth and career opportunities across all of our businesses.

We're intentionally built to help you succeed. Our reach is expansive with a global team of 2,300 people working together. Our capability is diverse with more than 550 investment professionals sharing global perspectives across all major asset classes and markets. Our clients have access to a broad array of investment strategies, and we have the capability to create bespoke solutions matched to clients' specific requirements. Our unwavering focus on our clients and strong financial foundation connects each of our enterprise businesses — Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities.

Job Description

In this role you will be responsible for supporting, developing and delivering strategic, integrated, compelling and competitive marketing and communications plans specifically for the DACH region channels. You will ensure clear alignment to the broader regional marketing strategy and corporate messaging, as well as contributing directly to the EMEA business objectives. The role plays a key part in working closely with the broader B2B Channel Marketing team, as appropriate, to ensure the brand’s activities support and clearly reinforce our broader proposition and marketing messages across EMEA, as appropriate.

How you'll spend your time

• Support strategic marketing communications, positioning plans and programmes / initiatives for the DACH region channels. Supporting the development and implementation of marketing activities and drive measurable results, that support the broader business objectives, ensuring appropriate buy-in, awareness and understanding within the wider marketing team, as well as across the business, to enable successful delivery externally as well as in line with Columbia Threadneedle risk appetite and policies.
• Support the Senior Marketing Manager (Northern Europe) in ensuring a consistent and integrated approach, where possible, across the region.
• Work closely with the EMEA Marketing Campaign and EMEA Product Marketing teams to provide local market insights and requirements into the campaign planning process and the development of product collateral.
• Proactively assess emerging and evolving B2B marketing needs to ensure the brand is on or ahead of relevant marketing trends as well as overall positioning with key target audiences, and aligned to our broader data driven, digital-first marketing approach, focused on deepening engagement with our various target audiences, as well as clearly supporting the commercial objectives of the business.
• Collaborate with relevant distribution and investment leaders to understand overall business, product, and distribution strategy, aligning these with the broader marketing objectives, and effectively managing stakeholders on an ongoing basis.
• Proactively collaborate with wider marketing team, to help deliver on broader marketing strategy and key initiatives.
• Constructively challenge the norm to deliver significant step changes in client experience and commercial results.
• Consistently lead by example and in line with company values and policies with immediate team as well as broader marketing team, and stakeholders - driving positive engagement throughout.
• Serve as an expert and advocate for appropriate use of our brand and marketing activities in accordance with broader corporate messaging, positioning and brand and style guidelines.

To be successful in this role you will have

• Demonstrable experience and strong understanding of DACH B2B market and routes to market in across the region – able to gain immediate credibility and hit the ground running.
• Strong language skills (Minimum German and English).
• Unapologetically client focused yet commercially driven with strong understanding of financial drivers / business requirements, and strong budget management skills.
• Good reputation as a sophisticated marketing expert as demonstrated through past results.
• Good project management skills with a track record of delivery to time and within budget.
• “Student of the game”; stays up to date on Marketing and industry trends.
• Good influencing, collaborating and stakeholder management skills.
• Good presentation skills, with senior stakeholders.
• Good written and verbal skills.
• Good change management skills.

It would be great if you also had

• Graduate or relevant professional qualification

In-Office Collaboration
We are a client-centric, relationship-based business. Working together, in-person, is foundational to how we achieve results. By fostering a culture of face-to-face collaboration, idea sharing, productivity and personal connection, we deliver for our stakeholders - clients, advisors, employees and shareholders. Our employees work in the office at least four (4) days per week, with flexibility to work from home one (1) day per week. Some roles may require additional in-office time or different in-office expectations, and specific requirements will be discussed during the hiring process.

Full timePermanentMarketing/Product Management

Columbia Threadneedle is a people business, and we recognise that our success is due to our talented people, who bring diversity of thought, complementary skills and capabilities. We are committed to fostering an inclusive and performance-based culture where everyone can belong, grow, contribute and realise their potential.

We appreciate that work-life balance is an important factor for many when considering their next move so please discuss any flexible working requirements directly with your recruiter.

Columbia Threadneedle Investments is an equal opportunity employer. We consider all qualified applicants without regard to racial or ethnic background, religion or belief, sex or gender, nationality, genetic information, age, sexual orientation, gender identity, disability, marital status, pregnancy or maternity or any other basis prohibited by law.

We are committed to fostering an inclusive and accessible recruitment process for individuals with disabilities. If you require a reasonable accommodation to aid your participation in the application or interview process, speak to your recruiter to discuss how we can support you.