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Sr Analyst-Growth Marketing at American Express in New York, NY
Job Description
This position sits on the U.S. Merchant Marketing team and provides an exciting opportunity to strengthen marketing skills, gain external partner management experience, and work with highly collaborative teams across USMM and other business units. The Sr. Analyst will play a key role in developing multi-channel go-to-market strategies, leading campaign execution, and implementing innovative ideas into new and existing projects to drive incremental performance that will help reach USMM goals.
Responsibilities
- Manage the end-to-end execution of core Growth Marketing team campaigns (e.g Merchant eNL, payments & B2B lead gen. curriculum, trigger campaigns).
- Partner with key stakeholder teams to deliver a compliant and best in class marketing experience and ensure value messaging is unified across USMM / reflective of the team’s priorities.
- Monitor, report and analyze campaign results, providing recommendations to enhance future campaigns.
- Stay up to date on external trends and identify opportunities to strengthen our campaigns through new Test & Learn opportunities.
Qualifications
- Bachelor’s Degree or equivalent experience and 2-3 years industry relevant digital marketing or digital agency experience
- Proficient understanding of marketing tactics and performance metrics, especially email marketing; familiar with implementing campaigns across channels
- Strong organizational and project management skills; able to juggle multiple priorities while still meeting tight timelines
- Strong written and verbal communications skills, with a knack for distilling down complex ideas into customer-friendly language.
- Campaign execution experience (email & digital) a plus.
- Have a “can do” attitude and motivated by challenging the status quo
- Team player and collaborator who enjoys learning new skills and can adapt changing tasks/processes
Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.
Company
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.