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Senior Analyst, B2B Content Site Product & UX at American… · New York

ExperiencedHybridFull-timeNew York, NY$78k–$125k/yr

Skills

adobe experience managercmsa/b testingweb analyticsbacklog managementsprint planning

Job Description

American Express Global Commercial Services (GCS) is a leading B2B solutions provider for businesses and corporations of all sizes. The Marketing Strategy & Content team is responsible for producing and informing compelling, insight-driven marketing that cohesively showcases the holistic value of American Express to business customers. We do this by deepening B2B brand engagement, enabling exceptional marketing, and delivering breakthrough go-to-market strategies.

The Senior Analyst, B2B Content Site Product & UX owns the day-to-day management and optimization of the B2B Content Site as a digital product. This role is responsible for executing against the site strategy and roadmap, translating business needs and customer insights into high-quality user experiences that drive engagement and conversion. Partnering closely with strategy, content, and technology teams, this individual ensures seamless delivery, continuous optimization, and measurable performance impact.

Responsibilities

Own day-to-day product management of the B2B Content Site, executing against the UX roadmap and ensuring high-quality, on-time delivery of enhancements and optimizations.
Translate business priorities, customer insights, and performance data into clear requirements, user stories, and prioritized backlog in partnership with engineering teams.
Manage sprint planning, backlog grooming, and release execution, working closely with Technology partners to deliver site updates, features, and fixes.
Monitor site performance, analytics, and test-and-learn initiatives (A/B testing, usability, etc.) to identify optimization opportunities and improve conversion.
Partner cross-functionally with Content Strategy, Production, SEO, and Acquisition teams to support development of landing pages, templates, and end-to-end user journeys.
Support CMS operations (AEM), including content publishing, QA, tagging, and site governance, ensuring accuracy, consistency, and compliance with accessibility and legal standards.

Qualifications

Experience in digital product management, web strategy, UX, or digital marketing.
Strong analytical mindset with experience using data and insights to inform decisions and optimizations.
Experience working with CMS platforms (preferably Adobe Experience Manager) and familiarity with web publishing processes.
Understanding of agile methodologies and experience working with engineering teams to deliver digital products.
Strong collaboration skills with the ability to work across cross-functional teams and manage multiple priorities in a fast-paced environment.
High attention to detail, strong organizational skills, and ability to manage timelines, processes, and deliverables effectively.
Excellent written and verbal communication skills, including the ability to clearly document requirements and share updates with stakeholders.

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

About Company

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities

For a full list of Team Amex benefits, visit out Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

Company

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.