American Express→
Marketing Manager, Performance Reporting &… at American… · New York
Skills
Job Description
Marketing Manager, Performance Reporting & Insights
The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. The Prospect, Partner & Customer Growth (PPCG) team delivers member-centric performance marketing that fuels this success by gaining share of premium demand, deepening Card Member engagement, and marketing premium partnerships and products that deliver differentiated membership experiences.
The Marketing Manager, Performance, Reporting & Insights will own performance reporting, executive narrative and insight generation across Prospect & Key Platforms and PPCG. This role will serve as a critical partner to channel teams, Marketing Strategy, Investment Optimization, Finance and Analytics, translating performance signals into clear risks, opportunities, actions and investment decisions. They will be a critical member of the Prospect & Key Platforms Leadership Team and help raise the standard for reporting, forecasting, governance and performance culture across the organization.
Responsibilities
What You’ll Do
- Lead marketing performance reporting for prospect channels, connecting demand indicators through conversion performance and business outcomes.
- Synthesize channel inputs into clear, executive-ready narratives for senior leadership, including mid-month and end-of-month commentary, Performance Pulse, R&O recaps and business planning inputs.
- Create consistency and governance across metrics, definitions, reporting cadences and source-of-truth materials to improve decision velocity.
- Own and evolve key reporting assets and dashboards, including LLM Prospect Performance, LLM reporting/channel trends, product moments and leadership cheat sheets.
- Partner with Investment Optimization, Finance, Analytics and Marketing Strategy on forecasts, overlays, scorecards and monthly R&Os.
- Synthesize consumer sentiment, competitive intelligence and Comscore insights to contextualize performance.
- Build reporting and forecasting capability across teams through partner enablement, best-practice sharing and stronger performance discipline.
Qualifications
What You’ll Do
- Lead marketing performance reporting for prospect channels, connecting demand indicators through conversion performance and business outcomes.
- Synthesize channel inputs into clear, executive-ready narratives for senior leadership, including mid-month and end-of-month commentary, Performance Pulse, R&O recaps and business planning inputs.
- Create consistency and governance across metrics, definitions, reporting cadences and source-of-truth materials to improve decision velocity.
- Own and evolve key reporting assets and dashboards, including LLM Prospect Performance, LLM reporting/channel trends, product moments and leadership cheat sheets.
- Partner with Investment Optimization, Finance, Analytics and Marketing Strategy on forecasts, overlays, scorecards and monthly R&Os.
- Synthesize consumer sentiment, competitive intelligence and Comscore insights to contextualize performance.
- Build reporting and forecasting capability across teams through partner enablement, best-practice sharing and stronger performance discipline.
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position
About the Team
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site.
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
US Job Seekers - Click to view the “Know Your Rights” poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: https://www.eeoc.gov/poster.
The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.
About the Company
At American Express, our culture is built on a 175-year history of innovation, shared valuesand Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.