Growth Generalist

We're Altura, an ambitious SaaS startup built for the teams who run complex bids.

We help organisations win large, multi-stakeholder tenders and RFPs. Altura turns bid management from a tactical bottleneck into a strategic capability, so commercial teams can pursue the right deals faster, respond with confidence, and compound the knowledge they build with every bid. Our platform runs on AI workflows purpose-built for bid management, paired with in-platform collaboration and enterprise-grade foundations. We're building the category, not catching up to it. With fresh funding, big ambitions, and a fast-growing team, we're just getting started. If you value innovation, thrive in collaboration, and want to make real impact, we'd love to have you on board.

Let's work together!

TL;DR

You'll join Altura as a senior, hands-on growth generalist owning the top of our funnel — demand generation, ads, social, and events — at an AI-native B2B SaaS company. This is a role for someone who has gone all-in on AI tooling: you build agents, generate assets with AI, ship landing pages without waiting for a developer, and think in workflows rather than tasks. You'll work in a flat, small marketing team with direct exposure to strategy and unusual scope to drive outcomes.

The role and your challenge:

Marketing is changing fast. The old model of big teams, slow campaigns, and hand-offs between specialists doesn't fit how AI-native companies build and grow. We're building ours around small teams with strong individual contributors who can think strategically, execute end-to-end, and use AI to punch way above their weight.

Your challenge is to drive the top of our funnel, generating awareness, demand, and pipeline, while helping shape the broader marketing strategy alongside the team. You'll own how Altura shows up in the market through lead generation, paid acquisition, social, and events. You'll be complementary to our other marketing role, which focuses on product marketing and content (mid- and bottom-of-funnel); together you cover the full breadth of marketing in a small team, with a designer supporting both of you.

You're a B2B marketer who has done this before. You also have an unusual builder streak: you don't wait for tickets, you build the workflow, the agent, the landing page, and the campaign yourself, then connect the tools so the system keeps running once it's live.

You will:

Own and contribute across a broad marketing scope, with primary ownership of demand generation, brand presence, social media, and events. In close collaboration with Sales, Customer Success, and Product.

• Run lead generation and pipeline programs end-to-end, from idea to launch to measurement.
• Lead paid acquisition in close collaboration with our freelance ads specialist — setting strategy, briefing campaigns, and owning the results.
• Build Altura's voice and presence on LinkedIn and other social channels.
• Plan and run events and webinars that build community and create pipeline.
• Build the marketing engine of an AI-native company: automate workflows, connect tools, and stand up agents that take repetitive work off your plate so you can spend time on judgement and strategy.
• Ship without waiting — write your own copy, generate your own assets, and build your own landing pages and microsites with AI tools.
• Help shape Altura's brand and go-to-market positioning alongside the marketing colleague focused on product and content.
• Contribute to strategic marketing discussions, including metrics, quarterly goals, and broader planning.
• Partner with Sales to make sure top-of-funnel work converts — feeding back signal, sharpening targeting, and helping build the playbooks.
• Look at the data weekly, decide what's working, kill what isn't, and repeat. We measure experiment volume as a sign of momentum, not just outcomes.
• Work as part of a flat, collaborative team structure with direct access to decision-making.

You have:

• 3+ years in B2B SaaS marketing, with hands-on ownership of demand generation and paid acquisition
• A track record of building pipeline, not just awareness — you know the difference and you measure it
• Deep fluency with AI tooling: you've built agents, automated workflows, and shipped assets without waiting for a developer or designer
• Experience running campaigns end-to-end, from brief to landing page to measurement, without handing off between specialists
• Strong instincts on what's working and the discipline to kill what isn't, fast
• A builder streak that shows up in your work history: tools connected, workflows automated, time reclaimed for judgment
• Comfort operating in a small, flat team where scope is wide and direction isn't always handed to you
• Bonus: experience with events, webinars, or community as pipeline channels

We offer:

• Work: Build the future of SaaS at a moment when the way software gets made, sold, and used is being rewritten. We're an AI-built scaleup moving with it, still figuring out what world-class looks like — and there's real room here to do the most meaningful work of your career 🦾
• Time: 40 hours per week ⏱️
• Compensation: Competitive salary and Virtual Stock Units (VSUs) 💸
• Free: 26 vacation days 🏖
• Tech: All the tools and tech stack you want 🛠
• Ownership: Take the lead on your work with the autonomy and trust to make calls without waiting for permission, drive real impact, and help shape where Altura goes next 🚀
• Culture: A flat, direct, feedback-rich team that values judgment over hierarchy and outcomes over hours. We give feedback openly, skip the red tape, and trust each other to act like owners 🤝
• Fun: Speed at the go-kart track or bowl your colleagues out during our company outings 🏎
• Development: Grow your skills with a budget you can unlock by presenting a case to leadership tied to our OKRs 💡
• Laptop 💻
• Hybrid working model: 3 days/week in our beautiful Amsterdam office 🏫
• Catered Office Lunches: Healthy, delicious meals in the office every Monday and Friday

Interview Process:

1. TA screen
2. HM screen
3. Case
4. CEO final