Senior Performance Marketing Specialist [B2C] at Almentor · Cairo

About almentor: We are the leading Video-Learning Platform in Arabic! Established in 2016, we produced over 1000 online courses for individuals, corporations, and government entities across Egypt and the Gulf. Our platform is a hub of knowledge, fostering lifelong learning and growth for individuals around the globe. We are a purpose-driven team. Our most important asset is an intellectual team that can innovate and execute. It’s what moves us forward!

Our Mission: 🚀 almentor is on a mission to increase accessibility to affordable quality education for Arabic-speaking communities and a Goal to serve 10 million learners in MENA

As the Senior Performance Marketing Specialist, you will:

• Create performance marketing campaigns on different online marketing channels ( e.g.: Meta, Google, Tiktok, SnapChat )
• Set and regularly identify performance marketing parameters needed in order to optimize and modify marketing campaigns
• Implement the marketing brand and persona strategy and convert this plan into reality on various online platforms.
• Day-to-day management and modification of the performance marketing in order to increase the marketing campaign effectiveness
• Liaise with Content & Marketing team to produce designs and campaign content aligned with the performance marketing analysis.
• Ensure proper implementation of performance marketing process to achieve the target goals ( e.g.: more subscriptions, more app installs, more customer retention..etc....)
• Manage an across test and learn strategy traffic to drive insight into campaign traffic, brand and users needs
• Ensure continuous alignment with marketing team pre, during & post marketing campaign
• Drive the installation of the mentor App to drive engagement with users and customers
• Highlight all variables and specifications to optimize online marketing campaigns ( e.g.: target audiences, bidding tactics, consumer habits…etc.) to increase conversions
• Extract data from ad accounts on daily basis and execute data input on shared dashboards where all the team can share insights.
• Use external tools like Google Analytics and internal resources and extracted internal reports to track users’ behavior and conversions and provide action plan.
• Proficient in implementing SEO best practices to enhance website visibility and organic search rankings

The ideal candidate will have:

• Bachelor's Degree in Marketing/Media or any related field
• 3+ years experience in (Performance Marketing – Media Buying - Growth Marketing)
• Excellent command of Arabic and English.
• Good organization and planning skills.
• Creative and good writing skills.
• Up to date with the latest trends and best practices in online marketing and measurement.

Why join us?

• Competitive salary packages
• Flexible work arrangements
• Family Medical insurance
• Access to a wide range of courses on our platform