Marketing Creative Lead at Align Custom Fit in Ontario, CA

Marketing Creative Lead

Location: Remote Hybrid, Mississauga & Toronto (visits to both Flagships are required)

Role Type: 1-Year (Maternity Leave) | Creative Strategy & Execution. Opportunity for full time beyond the opportunity.

The Mission: To shape, execute, and protect the Align brand voice and visual identity, ensuring our digital and physical presence is as elevated as our client experience & clinical expertise, to drive projected revenue growth.

The Perks

• The Salary: $30-$32 per hour, or ~$66,000 annually.
• The Benefits: Comprehensive health and wellness coverage + paid time off.
• The Access: You will work directly with the Marketing Director to translate vision into high-impact content. We are looking for a creative partner who takes such total ownership of the brand’s "look and feel" as well as marketing data analytics, that you keep the company on their toes with your speed and innovation.
• The Lifestyle: A front-row seat to a high-growth brand, a close-knit community, brand swag, and annual "gratis" (free product) from Align Custom Fit to keep you moving comfortably and stylishly.

The Role in 30 Seconds

You steward the voice of the Align brand. This isn't just a "social media job"—you are a strategic architect delivering tactical execution big-picture goals. You own the content calendar, the visual assets, and the programming of the digital user journey. You ensure that every email, Instagram story, and in-clinic display complies with branding guidelines and is polished, compliant, and undeniably "Aligned."

Are You Our Person?

• Creative Powerhouse: You have an eye for design and a gift for storytelling. You can jump into Canva or a video editor and utilize AI tools as needed to produce luxury-grade content in minutes, not days.
• Strategic & Self-Governing: You don’t wait for a creative brief. You anticipate upcoming campaigns, organize them in airtable, identify content gaps, and build/upkeep systems to keep the engine running smoothly.
• Detail & Compliance Obsessed: You understand the nuance of luxury medical branding. You are ROI obsessed, with a data analysis driven mindset, you catch the typos, you honor the brand voice, and you ensure our messaging is always compliant and high-integrity.
• No Ego, High Impact: You are a proactive collaborator who can translate clinician expertise into accessible, beautiful content. You thrive on feedback and are always looking for ways to improve efficiency.

What You’ll Drive

1. Brand & Creative Direction: Own the brand guidelines. You are the filter for all visuals and copy, ensuring they hit our "Boutique-Spa-Clinical" vibe across all platforms.
2. Content Strategy & Production: Plan and execute the full content lifecycle—from quarterly hero campaigns to daily social reels and SEO-optimized web copy.
3. Digital & In-Person Excellence: Keep our physical and digital storefront (merchandising, website, landing pages, email, social media) optimized for conversion and clarity, collaborating with SEO partners to keep us at the top of our game and be Google Analytics savvy so you can read and analyze the data to make continual digital marketing improvements.
4. Process & System Innovation: Ensure all tactics are ROI driven, and data analysis is tight, upkeeping the weekly marketing analysis and scorecard in Google Sheets. Build repeatable templates and workflows. You’ll identify what can be delegated and ensure our creative files are organized and accessible.

The Weekly Pulse

• Strategy, Planning & Content Calendars: ~8 hours
• Content Creation & Design (Canva/Video/Copy): ~16 hours
• Web, SEO teaming ~4 hours
• Email Optimization: ~5 hours
• Collaboration & Marketing Strategy Updates: ~2–5 hours

About the Culture

At Align, we believe in Moving Better, Aligned. We are a dynamic team at the intersection of luxury, retail, tech and medical excellence. Our culture is built on mutual respect, accountability, and positivity. We are a place where people don’t just "work," they contribute to a legacy of wellness.

You will report directly to and collaborate with our CEO, a visionary leader who values entrepreneurial thinking. We are looking for a creative partner who is ready to take the wheel, drive the brand forward, and keep the leadership team inspired by what’s possible.

The Non-Negotiables

• Creative Portfolio: Proven experience in design (Canva mastery a must), copywriting, and short-form video production.
• Strategic Maturity: Ability to manage a complex content calendar given multiple competing priorities.
• Core Value Fit: You live and breathe Love, Excellence, Innovation, Community, and Longevity.
• GTA Presence: While some work can be remote, you must be able to get to our Mississauga and Toronto locations for content captures, team collaborations, and seasonal merchandising.

We truly appreciate the heart and energy you’ve poured into your application.

Please be prepared to submit up to three, 60-second video responses as part of your full application process, and portfolio submissions are heavily weighted. This video request will be emailed after you apply, so please check to ensure it did not get stuck in spam!

While we would love to connect with everyone who shares our passion for movement, the high volume of interest means we will only be reaching out to candidates selected for an interview.

Thank you for your interest in joining the Align story!