Albertsons Companies→
Sr. Manager, Audience Strategy- Retail… at Albertsons… · Pleasanton
Skills
Job Description
5918 STONERIDGE MALL RD 94588 PLEASANTON,CA Alameda UNITED STATES
About the company
Albertsons Companies is at the forefront of the revolution in retail. With a fixation on raising the bar with innovation and building belonging through our culture, our team is rallying our company around a unique purpose***: to create joy around each table and inspire a healthier tomorrow for every community.***
Albertsons Companies is one of the largest food and drug retailers in the United States, with over 2,200 stores in 34 states and the District of Columbia. Our well-known banners include Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carr’s, Kings Food Markets, and Balducci's Food Lovers Market. We support our stores with 22 distribution centers and 19 manufacturing plants.
About Albertsons Media Collective
Albertsons Media Collective is a tech-centric, people-focused retail media network. Albertsons Media Collective assembles an inclusive, dynamic team of proven industry leaders to help drive sales for our clients and profitable growth for Albertsons. Albertsons Media Collective has a rich history of tradition, innovation, relationships, community values, and putting customers first. We reach shoppers where they are. Anytime, everyplace through the moments that matter most.
We are a collection of local businesses serving communities through the richness of diversity, relationships, and locality.
Bring your flavor
Building the future of food and well-being starts with you. Join our team and bring your best self to the table.
#bringyourflavor
#LI-AL1
What you will be doing
As the Senior Manager of Audience Strategy at The Albertsons Media Collective, you'll lead the evolution of our 1P and 3P Audience Strategy ensuring we stay ahead of the curve in the dynamic retail media landscape.
From design and conceptualization through to piloting and full-scale deployment, you'll oversee the execution and operations of our Audience tactics and capabilities. You will ensure effective and efficient performance measurement across all advertising channels. This includes building 3P data and measurement partnerships, partnering with our Research, Engineering and Product teams to bring new metrics to life, unlocking closed-loop measurement for offsite channels and ultimately pushing the envelope on Retail Media Measurement.
In this role, you'll also help the team stay abreast of industry trends and best practices, implement new methodologies and technologies, and guarantee data quality for clients and stakeholders.
You'll guide and mentor data analysts, scientists, and engineers responsible for gathering the business needs and requirements, translating complex problems into actionable steps, and championing the value of measurement across the organization. You’ll bridge organizational knowledge gaps by fostering a collaborative, knowledge-sharing environment. You'll also develop and implement reporting solutions and strategies aligned with broader objectives, ultimately driving successful decision-making and growth for both Albertsons Media Collective and its clients. This is a dream role for someone who thrives at the cusp of Product Management and Product Marketing.
The position will be based in Pleasanton, CA or Boise, ID.
Main responsibilities
Own audience targeting and data driven personalization strategies across prospecting, retargeting and re-marketing to directly deliver improvements in marketing performance
Develop strategies to drive decisions around segmentation, personalization, targeting, algorithmic contact management, attribution and customer lifetime value optimization
Implement and maintain best-in-class measurement frameworks, tools, and technologies for testing Audience strategies at scale
Audience Planning: Identify opportunities for data collection, value exchange, and 1st party data leverage across media planning, buying and measurement.
Audience Deployment and Optimization: Optimize audience testing plans, drive campaign performance based on agreed KPIs, pinpoint trends in data from various sources, and turn them into optimizations and/or actionable items.
The salary range is $102,700 to $143,800 annually. Starting salary will vary based on criteria such as location, experience, and qualifications. There may be flexibility for exceptional candidates.
Benefits may include medical, dental, vision, disability and life insurance, sick pay, PTO/Vacation pay/Flexible Time Off, paid holidays (8-9 days annually) bereavement pay and retirement benefits (such as 401(k) eligibility). Associates in this position are also eligible for a quarterly bonus.
What we are searching for
Bachelor's degree in Marketing, Business, Economics, Statistics, Computer Science, or related field; advanced degree preferred.
8+ years of experience with 4+ years in Audience Strategies, marketing measurement, analytics, or reporting roles, with a preference for experience in retail media or media agencies.
Experience working with a wide range of 1P and 3P Audience Data
Experience working in a fast-paced, dynamic environment, managing multiple stakeholders, and competing priorities is a critical requirement for this role
Strong strategic thinking and problem-solving skills, capable of simplifying complex issues and proposing innovative recommendations.
Excellent communication and presentation skills, with the ability to present complex concepts and technical information to diverse audiences.
Demonstrated leadership abilities, fostering collaboration and results-oriented approaches in addressing complex business challenges.
Experience in retail media and familiar with Data Cleanroom technologies.
What is it like at Albertsons?
Our 290,000 associates have a passion for great service and building lasting relationships with our customers. Through a companywide focus on innovation, we are continually enhancing our digital and product offerings, making it easy for customers to get what they need, wherever they are.
Albertsons is an Equal Opportunity Employer
This Company is an Equal Opportunity Employer, and does not discriminate on the basis of race, gender, ethnicity, religion, national origin, age, disability, veteran status, gender identity/expression, sexual orientation, or on any other basis prohibited by law. Consistent with applicable state and local law, the Company will consider for employment qualified applicants with arrest and conviction records.
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