CRM Marketing Manager at Albertsons Companies in Pleasanton, CA

CRM Marketing Manager

About the company

Albertsons Companies is at the forefront of the revolution in retail. With a fixation on raising the bar with innovation and building belonging through our culture, our team is rallying our company around a unique purpose***: to create joy around each table and inspire a healthier tomorrow for every community.***

Albertsons Companies is one of the largest food and drug retailers in the United States, with over 2,200 stores in 34 states and the District of Columbia. Our well-known banners include Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carr’s, Kings Food Markets, and Balducci's Food Lovers Market. We support our stores with 22 distribution centers and 19 manufacturing plants.

Placing a premium on adaptability, safety and family well-being, our work model, Presence with a Purpose, offers a hybrid work environment between remote work and office time. A one-size-fits-all approach does not apply to everyone, and teams are empowered to make decisions best for them.

Bring your flavor

Building the future of food and well-being starts with you. Join our team and bring your best self to the table.

#bringyourflavor

#LI-MG1

What you will be doing

The CRM Marketing Manager will lead the development and execution of comprehensive marketing strategies designed to engage customers. This role will focus on driving customer engagement and increasing lifetime value by managing personalized campaigns across key digital channels, including email, push notifications, and SMS. The CRM Marketing Manager will collaborate with cross-functional teams in a matrix organization to optimize the customer journey, ensuring a seamless, personalized experience across all touchpoints.

This position is ideal for a seasoned digital marketing professional with experience in lifecycle & CRM marketing, who is eager to contribute to a customer-centric and innovative retail brand. The role offers a hybrid work environment, allowing flexibility while maintaining a strong, collaborative culture.

The position will be based in Pleasanton, CA or Plano, TX.

Main responsibilities

• CRM Campaign Development and Execution: Owns the CRM strategy while taking strategic direction as needed as well as the execution of complex CRM marketing campaigns that nurture customer relationships. Identify key touchpoints to deliver targeted content and offers that increase engagement, retention, and lifetime value. Use data and insights to optimize customer journey. Ensure consistent and personalized communication across all channels (email, push, SMS) based on customer behavior and engagement.
• Segmentation and Personalization: Work with the Analytics team to build audience segmentation by leveraging customer data and creating highly personalized marketing messages and offers. Ensure that customers receive relevant, timely content that resonates with their interests and behaviors.
• Retention Strategies: Develop and manage strategies aimed at increasing customer retention, reducing churn, and driving repeat purchases. This includes optimizing email, push, and SMS marketing efforts to create ongoing engagement with high-value customers.
• Cross-functional Collaboration: Work closely with product, content, brand, creativity, and analytics teams to ensure seamless execution of campaigns in a large matrix organization. Align marketing strategies with broader company objectives, ensuring consistent messaging and branding.
• Testing and Optimization: Continuously test and refine lifecycle marketing campaigns, analyzing key performance metrics (KPIs) like open rates, click-through rates, conversion rates, incremental revenue and retention metrics. Use A/B testing and multivariate testing to optimize content, subject lines, and timing for maximum impact. Good quantitative skills using tools like Excel.
• Data-Driven Decision Making: Utilize analytics tools to measure the performance of campaigns and make data-driven decisions that enhance customer engagement and lifecycle marketing effectiveness. Leverage insights to continuously improve campaigns and adapt strategies to changing customer needs.
• Reporting and Communication: Provide regular updates on campaign performance, insights, and recommendations to business partners. Develop reports and presentations that communicate the results of the marketing initiatives and their impact on business growth.
• Project Management: Lead and manage the execution of multiple marketing campaigns simultaneously, ensuring deadlines are met and projects are completed on time. Ensure all creative assets, emails, push notification and SMS campaigns meet quality standards and align with marketing goals.

The salary range is $105,000.00 to $143,800.00 annually. Starting salary will vary based on criteria such as location, experience, and qualifications. There may be flexibility for exceptional candidates.

A copy of the full job description can be made available to you.

What we are searching for

• MBA or equivalent advanced degree in marketing or business.
• Experience with advanced CRM platforms (e.g., Salesforce, Adobe, etc.) and marketing automation tools.
• Customer-Centric Mindset: Strong focus on understanding customer needs and delivering personalized experiences that drive loyalty and increase lifetime value.
• CRM Marketing Understanding: Proven ability to design, execute, and optimize end-to-end CRM marketing strategies,
• Data-Driven: Analytically inclined, with the ability to interpret data and derive actionable insights to improve campaign performance. Good quantitative skills using tools like Excel.
• Segmentation and Personalization: Ability to leverage customer data to create targeted, personalized campaigns that engage customers at the right time with the right message.
• Project Management Excellence: Strong project management skills, able to manage multiple campaigns concurrently while ensuring timely and high-quality execution.
• Cross-functional Collaboration: Excellent at working in a large matrix organization with to deliver seamless, high-impact campaigns.
• Accountability: Demonstrated ability to lead projects, take ownership of initiatives, and drive results.
• Tech-Savvy: Experience with tools like Salesforce, Monday.com, Confluence, Figma, CDP, and Automation tools like Typeface or similar platforms is a plus.

We believe the successful candidate has these qualifications and experience:

• Bachelor’s degree in marketing, Communications, New Media, or a related field.
• 7+ years of experience in digital marketing, in retail, CPG, or related industries.
• Strong knowledge and experience in CRM strategy, lifecycle marketing, and customer retention techniques.
• Experience in managing and executing multiple campaigns across digital channels such as email, push notifications, and SMS.

What is it like at Albertsons?

Our 290,000 associates have a passion for great service and building lasting relationships with our customers. Through a companywide focus on innovation, we are continually enhancing our digital and product offerings, making it easy for customers to get what they need, wherever they are.

Albertsons is an Equal Opportunity Employer

This Company is an Equal Opportunity Employer, and does not discriminate on the basis of race, gender, ethnicity, religion, national origin, age, disability, veteran status, gender identity/expression, sexual orientation, or on any other basis prohibited by law. Consistent with applicable state and local law, the Company will consider for employment qualified applicants with arrest and conviction records.

We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at 1-888-255-2269(option #4).