Sales & Marketing Executive at AL NAHDA NURSERY in Sharjah

Job Title: Sales and Marketing Executive

Location: Sharjah, UAE (Covering 4 Branches)

Employment Type: Full-Time

Position Summary

We are seeking a proactive, results-driven Sales and Marketing Executive to lead parent outreach, enrollment generation, and brand visibility across our network of 4 nursery branches. In this role, you will bridge the gap between creative storytelling and direct revenue generation—managing our social channels, producing high-impact visual content on-site, conducting branch tours, and converting prospective parent inquiries into confirmed registrations.

Key Responsibilities

1. Admissions & Direct Sales (Enrollment Growth)

• Drive end-to-end enrollment pipelines for all 4 branches to meet and exceed monthly and term-based occupancy targets.
• Respond immediately to inbound inquiries across WhatsApp Business, phone calls, web forms, and social media DMs.
• Host engaging, informative campus tours for prospective parents, highlighting our curriculum, safety protocols, and facilities.
• Follow up systematically with parent leads and log pipeline status to track conversions and drop-offs.
• Coordinate open days, trial sessions, and seasonal admissions events.

2. Content Creation & Video Editing

• Visit all 4 branches weekly to capture genuine day-to-day nursery moments, activities, and milestones while maintaining child data-privacy and parental consent standards.
• Film and edit short-form videos (Reels, TikToks, YouTube Shorts) using tools like CapCut, Adobe Premiere, or Canva.
• Design polished promotional graphics, flyers, digital banners, and parent newsletters.

3. Social Media & Digital Marketing

• Manage, curate, and schedule organic content across Instagram, Facebook, TikTok, and LinkedIn.
• Monitor community engagement—promptly replying to comments, direct messages, and Google reviews.
• Manage local Google Business Profiles for all 4 branches (ensuring accurate hours, responding to reviews, and posting regular updates).
• Run targeted, budget-conscious Meta Ad campaigns (lead generation and local awareness) targeting young families in the area.

4. Community Partnerships & Offline Outreach

• Establish relationships with nearby residential communities, pediatric clinics, corporate offices, and family clubs to drive referral programs.
• Organize outdoor community activations, pop-ups, and seasonal workshops to boost neighborhood visibility.

Requirements & Qualifications

• Experience: 2–4 years of combined experience in sales, admissions, or digital marketing (prior experience in early childhood education, nurseries, K-12 schools, or child enrichment centers is strongly preferred).
• Content Production Skills: Proficient with smartphone videography/photography, along with mobile and desktop video editing suites (CapCut, Premiere Pro, InShot) and graphic design software (Canva, Illustrator, Photoshop).
• Communication: Exceptional verbal and written English communication skills; professional, warm, and welcoming demeanor when speaking with parents. Arabic proficiency is a strong plus.
• Tech Stack: Familiarity with CRM systems, WhatsApp Business automation, Meta Ads Manager, and Google Workspace.

Job Types: Full-time, Part-time

Pay: From AED2,000.00 per month

Work Location: In person