Digital Marketing (On-Site) at AKE Safety Equipment in Rochester, MN

Who is AKE Safety Equipment:

AKE Safety Equipment is a market-leading fire safety equipment manufacturing and sales company. We operate on a national scale, targeting customers who farm and reside in agriculturally productive areas of the United States. AKE Safety Equipment has been in business since 1989. We’ve been around for more than 30 years because our customers’ best interests are always top-of-mind. Our customers choose to do business with us because they prioritize safety and product integrity. We've never lost focus on the things that matter for us: family, faith, and fire safety. Every single one of our team members works toward the same goal – to save property, livelihoods, and lives.
 

The Role’s Objective:

We are seeking a Digital Marketing Specialist who thrives in a fast-paced environment, takes ownership of performance, and understands that modern marketing is both creative and analytical.

This role is designed for someone who can manage multiple projects, own specific digital channels, and optimize performance through testing, data, and strategy. The ideal candidate is a self-starter who can take ideas and turn them into structured, high-performing marketing systems that support growth, conversion, and brand consistency.

This is a results-oriented role focused on channel ownership, optimization, and measurable improvement.
 
As a Digital Marketing Specialist, you will:
 

• Own and manage digital marketing channels (e.g., social media, email, SEO, content, and/or web)
• Plan, execute, and optimize digital campaigns across platforms
• Create and oversee high-quality digital content, graphics, and short-form video
• Optimize messaging, CTAs, and content for conversion and engagement
• Support SEO strategy, content optimization, and organic growth
• Launch and manage A/B tests and performance experiments
• Track analytics, monitor performance metrics, and create performance reports
• Use AI tools to improve efficiency, output, and scalability
• Collaborate on promotions, campaigns, and growth initiatives
• Ensure brand consistency across all digital platforms
• Manage multiple projects while maintaining quality, organization, and deadlines
• Support broader marketing initiatives including launches, campaigns, and growth efforts

 
To Thrive in this role, you will have:
 

• Bachelor’s degree in marketing or related field
• 1–3 years of relevant digital marketing experience
• Strong understanding of branding and digital strategy
• Experience with graphic design and video editing
• Comfort working with analytics, reporting, and performance metrics
• Familiarity with SEO best practices and content optimization
• Understanding of online conversions and funnel strategy
• Experience using AI tools in marketing workflows
• Strong organizational and project management skills
• Ability to manage multiple priorities with consistency and focus
• Growth mindset with a strong desire for learning and improvement
• Data-driven, experimental, and performance-focused thinking

 
Preferred Skills:
 

• Social media marketing experience
• Email marketing experience
• Experience with marketing automation tools
• Website building tools
• Adobe Creative Cloud platform
• Advanced video editing or motion graphics
• Customer funnel optimization experience
• SEO tools and analytics platforms experience

 
Perks and Benefits:
 

• Competitive entry-level salary
• Performance-based bonus opportunities
• Paid time off
• Growth-oriented role with clear advancement path
• Hands-on learning in modern digital marketing
• Supportive, collaborative work environment
• Opportunity to grow into higher-level marketing roles

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