Regional Marketing Manager - Malay Speaker at AffiliateUp · Malaysia

This is an exciting opportunity for an established marketing manager to take full ownership of one of our most dynamic and fast-growing markets. Malaysia sits at the intersection of high adoption, financial innovation, and a deeply engaged trading community - and we are looking for the right person to shape our presence here.

As Regional Marketing Manager, you will lead a dedicated local team, craft campaigns that truly resonate with Malaysia clients, and have the autonomy to make real decisions in a market where your work will have immediate, visible impact.

If you are passionate about fintech, understand the local landscape, and enjoy both strategy and hands-on execution - we would love to meet you.

Responsibilities

• Lead the regional market growth by adapting the global marketing strategy to local market specifics and trends, informed by continuous monitoring of the competitive landscape, and cultural shifts
• Directly manage, mentor, and synchronize a local team (KOL, SMM/Community, PR/Events, Сontent specialists), setting the direction, removing blockers, and creating an efficient environment
• Develop quarterly marketing plans for locally relevant strategies for Malaysia and its client community
• Manage the regional marketing budget, allocating spend across channels based on performance data, and continuously looking for ways to improve efficiency and results
• Use analytics platforms to monitor campaign performance, understand user behaviour, and guide your team's priorities
• Serve as the key connection point between your local team and Global HQ - sharing market insights and coordinating on global campaigns

Requirements

• 4+ years of marketing experience, with at least 2 years in a leadership role overseeing a team of 3 or more specialists (e.g., KOL, Content, PR, or SMM/Community) in fintech, crypto, retail trading, or a comparable fast-moving industry
• Expertise in organic and partnership-driven acquisition in Malaysia
• Strong understanding of marketing 360, including brand building, KOL/Influence marketing, PR, community growth, performance marketing, and SMM
• Proven experience directly allocating and optimizing monthly regional marketing budgets ranging from $50,000, skilled at driving down CPA and maximizing ROI
• Solid hands-on experience with any of the following analytics tools: Google Analytics 4, Tableau, PowerBI with the ability to interpret cohort data, traffic quality, and LTV trends
• Experience with project management tools (Jira, Asana, or Confluence) to keep teams aligned and campaigns on track
• Native Malay and fluent in business English for daily communication with the cross-regional teams

Will be a plus

• Strong background in sourcing, auditing, and closing complex deals with Malaysia influencers, financial bloggers, media contacts and local partners
• Hands-on proficiency with mobile attribution platforms – AppsFlyer or Adjust, including conversion tracking, traffic quality analysis, and fraud detection
• Knowledge of financial advertising compliance in Malaysia
• Familiarity with AI and automation tools to support content and campaign production

We offer

• Experience a dynamic and engaging work environment
• 16 paid vacation days per year
• 14 paid sick leave days per year
• 11 days Public holidays
• Medical insurance
• Dental expenses reimbursement
• Parking and commuting reimbursement
• Professional education budget
• Language learning budget
• Wellness budget (gym membership, sports gear and related expenses)