Regional Marketing Manager - Indonesian… at AffiliateUp · Indonesia

Responsibilities:

• Lead the regional market growth by adapting the global marketing strategy to local market specifics and trends, informed by continuous monitoring of the competitive landscape, and cultural shifts.
• Directly manage, mentor, and synchronize a local team (KOL, SMM/Community, PR/Events, Сontent specialists), setting the direction, removing blockers, and creating an efficient environment.
• Develop quarterly marketing plans for locally relevant strategies for Indonesia and its client community.
• Manage the regional marketing budget, allocating spend across channels based on performance data, and continuously looking for ways to improve efficiency and results.
• Use analytics platforms to monitor campaign performance, understand user behaviour, and guide your team's priorities.
• Serve as the key connection point between your local team and Global HQ - sharing market insights and coordinating on global campaigns.

Requirements:

• 4+ years of marketing experience, with at least 2 years in a leadership role overseeing a team of 3 or more specialists (e.g., KOL, Content, PR, or SMM/Community) in fintech, crypto, retail trading, or a comparable fast-moving industry.
• Expertise in organic and partnership-driven acquisition in Indonesia.
• Strong understanding of marketing 360, including brand building, KOL/Influence marketing, PR, community growth, performance marketing, and SMM.
• Proven experience directly allocating and optimizing monthly regional marketing budgets ranging from $50,000, skilled at driving down CPA and maximizing ROI.
• Solid hands-on experience with any of the following analytics tools: Google Analytics 4, Tableau, PowerBI with the ability to interpret cohort data, traffic quality, and LTV trends.
• Experience with project management tools (Jira, Asana, or Confluence) to keep teams aligned and campaigns on track.
• Native Indonesian and fluent in business English for daily communication with the cross-regional teams.

Will be a plus:

• Strong background in sourcing, auditing, and closing complex deals with Indonesia influencers, financial bloggers, media contacts and local partners.
• Hands-on proficiency with mobile attribution platforms – AppsFlyer or Adjust, including conversion tracking, traffic quality analysis, and fraud detection.
• Knowledge of financial advertising compliance in Indonesia
• Familiarity with AI and automation tools to support content and campaign production.

We Offer

• Working for a dynamically growing company
• 15 paid vacation days per year
• 10 paid sick leave days per year
• 10 days for floating public holidays
• Medical budget
• Opportunity to work remotely
• Professional education budget
• Language learning budget
• Wellness budget (gym membership, sports gear and related expenses)