Manager, Authoring/Publishing D2C & Website at ADT in Irving, TX

Summary:

The Web Author is responsible for authoring, publishing, and maintaining content experiences across .com and eCommerce platforms, ensuring accuracy, consistency, and speed to market. This role operates at the intersection of business requirements and technical execution, translating approved content into high‑quality digital experiences using enterprise CMS and headless CMS workflows.

The ideal candidate is deeply familiar with content workflows, component‑based authoring, and enterprise publishing standards, and is comfortable partnering closely with teams to ensure content is delivered accurately and efficiently.

Duties and Responsibilities:

Content Authoring & Publishing

• Author, update, and publish content across .com and eCommerce experiences using enterprise and headless CMS platforms
• Assemble pages using reusable components, templates, and content models
• Ensure content is accurate, on‑brand, and compliant with business and regulatory requirements
• Support promotions, launches, experiments, and seasonal updates

CMS & Workflow Management

• Execute content changes through established review, approval, and release workflows
• Collaborate with business stakeholders to manage content requests and timelines
• Maintain content hygiene, versioning, and archival standards
• Identify opportunities to improve authoring efficiency and workflow clarity

Cross‑Functional Collaboration

• Partner closely with development teams to understand component behavior, templates, and release processes
• Work with UX and design to ensure authored content aligns to approved layouts and design intent
• Coordinate with SEO and analytics partners to support discoverability and performance goals

Quality Assurance & Governance

• Validate content prior to release, including layout, links, metadata, and component rendering
• Support A/B tests and personalization by authoring and managing content variants
• Follow established governance, accessibility, and compliance standards

Skills and Competencies:

• Hands‑on experience with enterprise CMS platforms (e.g., Adobe Experience Manager, Sitecore, Contentful, Sanity, Optimizely, etc.) 
• Familiarity with headless CMS concepts, structured content, and component‑based authoring 
• Experience working within defined workflows, including approvals and release schedules 
• Strong attention to detail and comfort managing high‑volume content updates 
• Ability to collaborate effectively with both business and technical teams

Minimum Qualifications:

• 3+ years of experience authoring or publishing content on enterprise‑scale websites

Preferred Qualifications:

• Experience supporting eCommerce or lead‑generation websites 
• Familiarity with basic HTML concepts and how content renders on the front‑end 
• Experience working alongside agile development teams 
• Understanding of SEO fundamentals as they relate to content authoring 
• Exposure to personalization, experimentation, or feature flagging tools

Location:

Our office follows 4 days onsite and 1 day remote schedule.

Travel:

• Occasionally, less than 25%