Senior Manager, B2B Lifecycle Marketing at Adobe in San Francisco, CA

Senior Manager, B2B Lifecycle Marketing Location: San Jose The Opportunity Adobe’s Lifecycle Marketing team drives growth through high-impact programs, continuous optimization, and experimentation. We are looking for a strategic and hands-on lifecycle marketing leader to manage a small team and drive pipeline growth across Adobe Creative Cloud and Document Cloud SMB offerings. This role requires deep B2B experience in targeted account marketing and account-based experiences (ABX) —paired with strong analytical rigor and cross-functional influence. In this role, you will set strategy and operating cadence for email programs, translate business priorities into a clear roadmap, and ensure your team delivers measurable outcomes. You will partner closely with Go-to-Market and Sales to align on target accounts and segments, define success metrics, and deliver coordinated, personalized journeys that accelerate progression from awareness to pipeline. What you'll Do Own the email strategy for SMB nurture across Adobe’s creative tools and document solutions, aligning programs to quarterly business priorities and pipeline targets Lead, mentor, and develop a team of lifecycle marketers—setting clear expectations, enabling strong prioritization, and driving high-quality execution Build and maintain a roadmap and prioritization framework that balances business impact, scalability, and customer experience Scale impact through automation and technology improvements; apply performance insights and predictive/ML models to optimize audiences, content, and timing, and to identify new opportunities Establish success indicators and reporting with Analytics, including engagement, conversion, and pipeline impact; communicate results and recommendations to senior partners Experience 8–10 years of experience in B2B SaaS performance and/or lifecycle marketing, ideally supporting multiple segments, funnels, or product lines Experience leading account-based marketing programs, including segmentation, audience strategy, and buying-group engagement Marketing automation and email platform expertise, with a track record of using technical capabilities (audience, personalization, testing, and journey orchestration) to improve customer experience and outcomes Strong analytics-based decision making; able to translate data into a point of view, influence prioritization, and drive measurable improvement through experimentation Demonstrated leadership skills, with experience aligning cross-functional partners and driving execution through ambiguity BA/BS degree or equivalent practical experience; MBA a plus About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process. At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience. Expected Pay Range: Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $116,900 -- $250,875 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $173,300 - $250,875 At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California: Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. Colorado: Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Additional Locations: San Francisco