Senior Data Scientist, Growth Marketing at Adobe in San Francisco, CA

Senior Data Scientist, Growth Marketing Location: San Francisco The Opportunity Our Category Analytics and Solutions (Catalyst) team exists to increase the velocity and confidence of strategic decision-making by turning hypotheses into data-backed approaches at scale. We are a multidisciplinary team of change agents who thrive in ambiguity, move fast with rigor, and embrace AI-native analytics workflows. Our work informs executive decisions at the E-Team level and helps our businesses move from insight to execution to measurable growth. About the Role We are seeking a strategic, execution-minded data scientist to serve as a growth thought partner across Adobe’s marketing ecosystem. This role goes beyond traditional analytics. You will identify high-impact growth opportunities and define how success is measured. You will build scalable learning systems to speed up investment decisions through paid, owned, and earned media. You will collaborate closely with cross-functional teams and senior partners. What you'll Do Own end-to-end analyses to identify, size, and prioritize growth opportunities across paid, owned, earned, and emerging channels. Define and operationalize decision-grade metrics (including north star) to guide investment decisions and capture shifts in user behavior across AI, Search, and Social. Translate emerging data signals (e.g., AI prompts and answers, social engagement and conversations) into actionable insights for targeting, messaging, and channel strategy. Connect performance data with content strategy to scale high-impact narratives and creative formats. Partner deeply with Social, SEO, PR, and Performance teams to align on goals, success metrics, and data-informed tradeoffs. Synthesize insights into clear, executive-ready recommendations that influence roadmaps, budgets, and priorities. What you need to succeed 8+ years in data science, growth, or applied analytics with demonstrated business impact. Systems thinker who connects channels, funnel dynamics, and product experience to business outcomes. Analytical, organized problem solver who can independently define detailed investigations and work effectively in uncertain situations. Strong decision partner who frames problems, evaluates tradeoffs, and drives clear, data-informed recommendations. Force multiplier who builds scalable tools, measurement frameworks, and playbooks that amplify team impact, mentors and uplifts other ICs. Strong cross-functional communicator with the ability to influence senior partners through clear, data-backed narratives. About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process. At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience. Expected Pay Range: Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $154,900 -- $281,000 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $194,000 - $281,000 At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California: Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. Colorado: Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.