Principal Product Marketing Manager (Acrobat for… at Adobe · San…

Principal Product Marketing Manager (Acrobat for Students) Location: San Francisco The Opportunity Adobe is seeking a Principal Product Marketing Manager to help scale Acrobat’s student business. This role will drive key pillars of the business from monetization and branding to end-to-end product experiences and go-to-market execution. You’ll lead critical workstreams while collaborating across an extended group, helping translate strategy into clear, high-impact execution. What You’ll Do Lead monetization strategy and execution Define and evolve student packaging, pricing, and offer strategy across free and paid experiences Partner alongside Growth and Lifecycle teams to build and optimize upgrade paths and conversion journeys Support testing and scaling of student offers, including freemium entry points and paid SKUs Drive branding and positioning for students Help define and refine how Acrobat shows up for students globally Translate product capabilities into clear, differentiated value propositions and messaging grounded in real student needs Ensure consistency across messaging from campaign to product experience Own full-cycle product marketing for key experiences Lead PMM for core student experiences from concept through launch and iteration Partner closely with Product to develop roadmap inputs, define use cases, and ensure strong product-market fit Build clear narratives that connect features to meaningful user outcomes Influence the product development plan and priorities Bring the voice of the student into product decisions through insights, research, and market context Influence roadmap prioritization, ensuring alignment with growth and monetization goals Identify gaps and opportunities across the student journey and translate them into actionable product inputs Guide outbound creative and campaign assets Working with Outbound teams, drive development of high-quality and relevant creative assets across channels (web, paid media, social, partnerships) Partner with Brand and Creative teams to bring campaigns to life in a way that resonates with students Ensure creative reflects both product truth and student context Guide benchmarks, measurement, and performance tracking Partner with analytics and growth teams to define success metrics across acquisition, activation, engagement, and monetization Provide ongoing guidance on performance tracking and reporting frameworks Translate data into clear insights and actions to inform GTM and product decisions What You Bring 10+ years of experience in Product Marketing or related roles Proven ability to lead complex workstreams within a broader team environment Experience influencing product roadmap and cross-functional priorities Experience with monetization strategy, including pricing, packaging, and lifecycle conversion Strong foundation in branding, positioning, and go-to-market execution Experience partnering closely with Product on end-to-end product marketing Track record of developing compelling creative and campaign assets Comfort working with data and guiding critical metric frameworks to drive decisions Clear, structured communicator with the ability to influence across teams BA/BS Degree preferred OR 10+ years of experience OR equivalent practical experience. About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process. At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience. Expected Pay Range: Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $145,400 -- $261,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $180,300 - $261,150 At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California: Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. Colorado: Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Additional Locations: San Jose