Lifecycle Marketing Manager at Adobe in Tokyo, Tokyo, Japan

Lifecycle Marketing Manager Location: Tokyo The Opportunity As a member of the Lifecycle Marketing group in Japan, you will drive customer growth and engagement for Acrobat. Acrobat is one of Adobe’s flagship products. You will craft marketing programs, mainly email, to acquire, nurture, and retain individual customers. You will work closely with global and regional partners to deliver impactful, data-driven customer experiences. What you'll Do Plan and implement email marketing programs across acquisition and E&R (engagement & retention) to grow the Acrobat customer base Own the end‑to‑end email marketing process, including audience targeting, send and test planning, content development, performance analysis, and continuous optimization Brief and manage local creative agencies for email and related content production Collaborate directly with a diverse set of team members, including US, India, and Japan organization Participate in pilot or early‑stage initiatives for internal digital marketing tools, providing practical feedback and exploring effective use cases during daily marketing activities What We’re Looking For 5+ years of experience in email marketing, CRM, or database marketing, including planning and implementing segmented communications based on audience data Strong analytical skills to draw insights from email performance data and to drive ongoing improvement; required skills include Pivot Tables, with experience in BI platforms such as Tableau being beneficial. Experience in marketing communications, with the ability to understand product value propositions and customer insights to deliver relevant, high‑quality messaging Experience in other digital marketing areas beyond email or CRM, such as digital advertising or SEO, is beneficial Project management and organizational skills, with experience managing multiple concurrent initiatives in a fast‑paced marketing environment Strong communication and collaboration skills, enabling smooth coordination with internal teams, external partners, and clear reporting of results Writing and editing skills, coupled with capability to build compelling email copy, is a plus Native‑level Japanese proficiency and Business‑level English skills required for daily written communication (email/Slack); basic conversational English is preferred. About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process. At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.