Business Development Specialist at Adcorp Group · Johannesb…

Position:

Business Development Specialist

Job Description: The Business Development Specialist drives early stage business development across the organisation’s full suite of solution offerings. Focused on generating qualified opportunities, this role identifies and engages prospective customers, articulates high level value propositions and secures strategic discovery sessions and solution demonstrations for our Subject Matter Expert (SME) and Delivery Teams.

Operating with professionalism, urgency and strong business acumen, the Inside Sales Specialist rapidly upskills on our diverse products and services, positions our solutions credibly in customer conversations and plays a pivotal role in opening doors with key decision-makers at all levels, including C-suite stakeholders. This role is essential in building a strong pipeline of leads, paving the way for introductions and solution- specific discussions and laying the foundation for long-term customer relationships.

Location:

Johannesburg - Adcorp Place

Contract Type:

Permanent

Minimum Requirements:

Experience:

• 2–4 years inside sales, business development or lead generation experience in a B2B environment.
• Proven track record in prospecting, cold-calling and securing high-quality meetings with senior technical or executive-level stakeholders.
• Experience in selling technology, project-related solutions, digital transformation, SaaS or workforce-related solutions (advantageous).
• Proven experience using CRM systems (e.g. Zoho, Salesforce, etc.) to manage leads and sales pipelines.
• Prior experience selling into South African enterprise or SME environments.

Education:

• Matric (Grade 12) essential.
• A relevant tertiary qualification in Sales, Marketing, IT, Project Management or Communications is preferred.
• Any recognised sales certifications (e.g., Sandler Training, SPIN Selling, Solution Selling) will be an added advantage.

Additional Requirements:

n/a

Roles and Responsibilities:

• Research and identify business-aligned prospects and secure introductory meetings.
• Generate new business through outbound calls, email outreach, networking and digital platforms and proactive lead sourcing.
• Qualify and nurture inbound and outbound leads to build a healthy, progressive sales pipeline.
• Conduct effective discovery calls to understand customer environments, challenges and potential opportunities relevant to Paracon Solutions business.
• Create interest and secure introductory meetings for technical and product teams.
• Maintain an accurate, up-to-date pipeline of qualified leads and opportunities, with disciplined CRM use.
• Develop a clear understanding of solutions offerings and be able to deliver a message in a highly confident way that secures the interest of prospects and results in introductory discussions and paves the way for conversion of leads to opportunities
• Work closely with pre-sales, Sale, Delivery and technical teams to ensure seamless handover of opportunities.
• Follow up with prospects post-demo to support progression through the sales funnel.
• Meet or exceed monthly and quarterly KPIs related to meetings booked, pipeline value and opportunity conversion.
• Continuously upskill on solutions offerings to ensure competent customer conversations.
• Continuously upskill on new products, services, industry trends and competitive landscape.
• Collaborate closely with marketing, product and service delivery teams to support aligned customer engagement.
• Uphold high standards of professionalism, communication and customer engagement at all times.