Strategy & Evaluation Intern at Ad Council in Remote

Summary: The Ad Council is a nonprofit organization dedicated to social impact campaigns, and they are seeking a Strategy & Evaluation Intern to support their Insights & Analytics Department. The intern will assist with campaign-related projects, conduct research, and help analyze campaign outcomes to inform strategic planning. Responsibilities: - Assist Strategy & Evaluation team members on a variety of campaign-related and internal projects - Join select meetings and discussions, both campaign-focused and relating to internal department priorities and projects - Draft reports in PowerPoint summarizing research project results - Compile and analyze campaign results data, supporting the team in developing cross-campaign performance benchmarks to better contextualize campaign outcomes and set performance goals - Assist the team with landscape and literature reviews and other desk research to help inform campaign planning and strategy - Review and summarize external research studies and/or mine syndicated datasets to which we have access; the main focus is currently TBD but could include social/health issue studies, marketing and media trends, research methodologies, or social marketing effectiveness - Collaborate with Ad Council interns to identify a pressing social or health issue and propose the design of an Ad Council campaign to address this issue. The intern team will work through the end of the summer program to research, develop and present a campaign proposal to the Ad Council staff Required Qualifications: - Ability to work East Coast hours is required - A curious learner with a concentration in the social sciences, communications or non-profit marketing & advertising - Strong analytical skills - Some familiarity with market research methodologies, including survey development and analysis, and qualitative research techniques - Excellent Microsoft Office skills (PowerPoint, Excel, Word) - Some proficiency with data visualization (creating easy-to-understand charts, graphs, etc.) - Detail-oriented, with strong organizational skills and an ability to manage several projects concurrently - Good team player with ability to work independently - Excellent written and oral communication skills Preferred Qualifications: - Concentration in the social sciences, communications or marketing, preferred - Proficient in basic statistics and statistical software (e.g., SPSS), preferred Required Skills: Market research methodologies, Analytical skills, Data visualization Important Skills: Microsoft Office, Basic statistics