Director, Growth Marketing at Acrisure in Oklahoma City, OK

Director, Growth Marketing Location: OKLAHOMA CITY, OK About Auris Auris™ is the payroll and HR company built for small and midsized businesses thatcan’tafford to get it wrong. Trusted by more than 50,000 businesses nationwide, Auris combines intuitive technology with real humanexpertiseto ensure payroll, compliance, and workforce operationsrun correctlyevery time. Now part of Acrisure, Auris is entering its next phase of growth, modernizing its demand engine, expanding nationally, and building a more predictable pipeline across digital and partner-driven channels. Summary of This Role WhatYou’llDo We are seeking a Director of Growth Marketing to own and scale the SMB demand generation engine that fuels that growth. This leader will design and execute a high-volume, multi-channel marketing strategy focused on paid media, search, lifecycle marketing, and conversion optimization. You will bring a modern, AI-enabled approach to targeting, creative, and automation whilemaintainingstrict discipline around CAC, pipeline contribution, and revenue impact. This is a hands-on leadership role for a builder who knows how to turn marketing investment into a measurable pipelineatscale. Key Responsibilities Growth Strategy & Revenue Ownership Own marketing-sourced and influenced pipeline targets Build a predictable SMB demand engine across digital channels Develop CAC and payback targets with Finance and leadership Forecast pipeline creation and performance by channel Establish reporting and attribution tied to revenue outcomes SMB Demand Generation & Paid Media Own paid acquisition strategy across Google, paid social, display, and emerging channels Continuouslyoptimizespend, CAC, and conversion rates across the funnel Scale high-performing campaigns whilemaintainingefficiency targets Build and refine localized and verticalized campaigns for priority SMB segments Partner with Sales to ensure lead quality and conversion alignment Optimizelanding pages, offers, and conversion paths to increaselead →opportunity rates Develop always-on demand programs that generate consistent inbound pipeline Lifecycle, Conversion & Funnel Optimization Build automated lifecycle marketing across email, SMS, retargeting, and CRM channels Improve speed-to-lead and lead-to-opportunity conversion rates Implement nurture and re-engagement programs to increase pipeline yield Partner withRevOpsto continuously improve funnel performance Use behavioral and intent data to drive smarter segmentation and targeting AI-Enabled Growth & Automation IntroduceAI-driven workflows for targeting, creative testing, and campaign optimization Deploy automation and enrichment tools to improve lead quality and routing Implement AI-assisted content and campaign production to increase speed and output Evaluate emerging tools pragmatically based on measurable ROI Build scalable growth infrastructure, not isolated experiments Channel & Partner Amplification Support growth through Acrisure referral ecosystem and local channels Develop co-marketing and referral-driven acquisition programs Identifyscalable partnership channels that drive SMB lead flow Optimizemarketing support for broker and field-driven opportunities Team & Operational Leadership Build and lead the demand generation and growth team over time Manage agency and paid media partners Establish clear performance management and reporting cadence Bring operational rigor to budget allocation and performance tracking SMB Segmentation & Market Targeting Define and refine priority SMB segments by industry, size, and geography Build one-to-many campaigns tailored to high-value verticals Use data and performance insights to continuously refine targeting Develop scalable personalization strategies without heavy 1:1 ABM overhead What Are We Looking for in this Role? 10+ years of experience in growth, performance, lifecycle, or demand marketing, with clear progression into leadership roles Proventrack recordof scaling growth at a B2B SaaS or fintech VC/PE-backed company, including meaningful impact on pipeline, revenue, and CAC efficiency Demonstrated experience building and scaling growth engines—taking early traction and turning it into repeatable, measurable growth Demonstrated experience deploying AI agents for sales/marketing automation (not just "using ChatGPT" butactually buildingAI-driven GTM workflows) Hands-onproficiencywith growth stack (e.g., Clay, Apollo, AI SDR tools, AI content generation) with measurable results Ability tooperateat both strategic and execution levels, from defining growth strategy to personally driving high-impact initiatives when needed Strong analytical and financial mindset, with deep experience in funnel analysis, attribution, experimentation, and ROI measurement Experience scaling SMB demand generation engines Clear, confident communicator with the ability to influence senior stakeholders and guide cross-functional teams Strong paid media background with meaningful budget ownership Expert-levelproficiencywith HubSpot, WordPress, Google Analytics What we offer Competitive compensation and performance incentives. Comprehensive benefits package. Collaborative, mission-driven culture with high visibility and impact Candidates should be comfortable with an on-site presence to support collaboration, team leadership, and cross-functional partnership. Why Join Us: At Acrisure, we’re building more than a business, we’re building a community where people can grow, thrive, and make an impact. Our benefits are designed to support every dimension of your life, from your health and finances to your family and future. Making a lasting impact on the communities it serves, Acrisure has pledged more than $22 million through its partnerships with Corewell Health Helen DeVos Children's Hospital in Grand Rapids, Michigan, UPMC Children's Hospital in Pittsburgh, Pennsylvania and Blythedale Children's Hospital in Valhalla, New York. Employee Benefits We also offer our employees a comprehensive suite of benefits and perks, including: Physical Wellness: Comprehensive medical insurance, dental insurance, and vision insurance; life and disability insurance; fertility benefits; wellness resources; and paid sick time. Mental Wellness: Generous paid time off and holidays; Employee Assistance Program (EAP); and a complimentary Calm app subscription. Financial Wellness: Immediate vesting in a 401(k) plan; Health Savings Account (HSA) and Flexible Spending Account (FSA) options; commuter benefits; and employee discount programs. Family Care: Paid maternity leave and paid paternity leave (including for adoptive parents); legal plan options; and pet insurance coverage. … and so much more! This list is not exhaustive of all available benefits. Eligibility and waiting periods may apply to certain offerings. Benefits may vary based on subsidiary entity and geographic location. Acrisure is an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, religion, sex, national origin, disability, or protected veteran status. Applicants may request reasonable accommodation by contacting leaves@acrisure.com. Final candidates will be required to complete post-offer verification processes related to the role and in accordance with applicable laws. California Residents: Learn more about our privacy practices for applicants by visiting the Acrisure California Applicant Privacy Policy. Recruitment Fraud: Please visit here to learn more about our Recruitment Fraud Notice. Welcome, your new opportunity awaits you.