Go To Market Engineer at AcreTrader in Fayetteville, AR

About The Positon

As a GTM Engineer, you will own the technical infrastructure that powers our entire go-to-market motion. This is not a traditional sales or RevOps role — it's a builder role. You'll design, build, and automate the systems that connect our CRM, data sources, AI tools, and outreach channels into a single, high-efficiency revenue engine.

Core Responsibilities

Automation & Integration

• Connect and configure CRM systems (HubSpot/Salesforce) with external data sources, enrichment tools (ZoomInfo, Apollo), and AI platforms for lead enrichment and prospecting.
• Build and maintain integrations across the GTM tech stack using tools like Clay, Zapier, Make, and custom scripts.
• Eliminate manual, repetitive tasks so the revenue team can focus on selling, not spreadsheet wrangling.

Data Pipeline Construction

• Create efficient workflows to move, clean, and analyze data across the GTM tech stack.
• Build lead scoring models and account prioritization logic that help reps focus on the highest-value opportunities.
• Ensure data integrity and hygiene across all systems — garbage in, garbage out is not an option.

AI Implementation

• Deploy AI tools to generate personalized outreach at scale — relevant messaging, not spam.
• Use AI for account research, signal detection, and buying intent analysis to sharpen targeting.
• Stay on the cutting edge of AI-powered sales tools and continuously test new approaches.

Revenue Operations Support

• Shift manual, one-off processes into scalable, repeatable systems that give the team a competitive edge.
• Own reporting and analytics infrastructure — build dashboards and attribution models that tell the team what's working and what's not.
• Serve as the technical resource for the BDR team: train reps on new tools, workflows, and prospecting best practices.

Experimentation & Optimization

• Run rigorous A/B tests on outreach strategies, sequences, and messaging — then bring the data back to the team.
• Proactively identify bottlenecks in the sales funnel and recommend (then build) technical solutions to fix them.
• Create the repeatable processes, templates, and playbooks that elevate the performance of the entire sales org. 

Key Competencies

• Builder Mentality: You see a broken process and you can't help but fix it. You don't just identify problems — you ship solutions.
• Technical Fluency: Comfortable working across CRMs (HubSpot/Salesforce), automation platforms (Clay, Zapier, Make), data enrichment tools (ZoomInfo, Apollo), and AI tools. You don't need to be a software engineer — but you think like one.
• Sales Acumen: You understand the sales process well enough to build systems that actually help reps close. You've been in the trenches or close to them.
• Data-Driven: You make decisions based on numbers, not vibes. You can set up an experiment, measure results, and explain what happened.
• Curiosity: A genuine desire to learn about customer businesses, new technology, and how to make everything around you better.
• Communication: You can translate technical concepts to non-technical teammates and explain the "why" behind the systems you build.

Preferred Qualifications

• Prior experience in Sales, RevOps, or Sales Engineering
• Startup and/or B2B SaaS experience
• Prior experience with tools like  Claude, Clay, HubSpot, Salesforce, ZoomInfo, Apollo, Gong, Titan, and/or automation platforms like Zapier and Make
• Familiarity with APIs, webhooks, and basic scripting (Python, JavaScript) is a strong plus
• Bachelor's degree or equivalent (Business, Sales, or Tech focus preferred)