Marketing Transformation Practitioner at Accenture · Chennai

Marketing Transformation Practitioner Location: Chennai Project Role : Marketing Transformation Practitioner Project Role Description : Create customer experiences to drive client growth by leveraging a deep understanding of the Marketing function and how Marketing interacts with other parts of the business. Define Marketing transformation journeys by applying functional expertise to meet the vision of our customers. Must have skills : Marketing Analytics and Reporting Good to have skills : NA Minimum 12 year(s) of experience is required Educational Qualification : 15 years full time education Summary: As a Marketing Transformation Practitioner, a typical day involves designing and enhancing customer experiences that foster client growth by integrating insights from various business functions. This role requires shaping strategic transformation journeys within the Marketing domain, ensuring alignment with the broader organizational vision. The practitioner collaborates across departments to harmonize Marketing initiatives with overall business objectives, driving impactful change and innovation throughout the customer lifecycle. Roles & Responsibilities: - Expected to be an SME, collaborate and manage the team to perform. - Responsible for team decisions. - Engage with multiple teams and contribute on key decisions. - Expected to provide solutions to problems that apply across multiple teams. - Lead the development and implementation of transformation strategies that enhance Marketing effectiveness and customer engagement. - Facilitate cross-functional communication to ensure cohesive execution of Marketing initiatives aligned with business goals. - Mentor and support junior team members to foster professional growth and ensure high-quality deliverables. Professional & Technical Skills: - Must To Have Skills: Proficiency in Marketing Analytics and Reporting. - Strong analytical skills to interpret complex data and generate actionable insights. - Experience in designing and managing comprehensive Marketing performance dashboards. - Ability to translate business requirements into measurable Marketing metrics and reports. - Familiarity with data visualization techniques to effectively communicate findings to stakeholders. - Skilled in identifying trends and patterns to support strategic Marketing decisions. Additional Information: - The candidate should have minimum 12 years of experience in Marketing Analytics and Reporting. - This position is based at our Chennai office. - A 15 years full time education is required. 15 years full time education About Accenture Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us atwww.accenture.com Equal Employment Opportunity Statement