Campaign Management Analyst at Accenture in Mumbai, Maharashtra, India

Campaign Management Analyst Location: Mumbai Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Analyst Qualifications:Any Graduation Years of Experience:3 to 5 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. In a Marketing Operations job profile, responsibilities include managing and optimizing marketing processes and systems. This involves tasks such as campaign execution, data analysis, and budget management. The goal is to improve marketing efficiency and effectiveness. The role requires strong analytical skills, attention to detail, and knowledge of marketing technologies. It is essential for ensuring that marketing strategies are implemented smoothly and deliver measurable results. The planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. What are we looking for? Drive marketing performance by executing, tracking, and optimizing digital campaigns High proficiency in tools like Salesforce Marketing Cloud (SFMC), Adobe Campaign, Marketo Roles and Responsibilities: Campaign Execution & Operations: End-to-end management of multi-channel campaigns, including deploying emails, creating data-driven audience segments, and ensuring on-time delivery.Performance Monitoring & Reporting: Tracking key performance indicators (KPIs) such as engagement, ROI, and retention, and reporting these to stakeholders.Optimization & Testing: Developing, managing, and analyzing A/B testing for email and landing pages to improve customer experience and campaign effectiveness.Technical Setup & Troubleshooting: Managing ad trafficking, creative assets, and resolving technical issues related to campaign delivery and tracking, including data hygiene.Stakeholder Engagement & Process Management: Working with marketing, creative, legal, and compliance teams to ensure accurate campaign execution, following Standard Operating Procedures (SOPs), and managing content in CRM platforms Any Graduation About Accenture Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us atwww.accenture.com Equal Employment Opportunity Statement