Ad Sales Representative - Direct Advertiser… at Accenture · GA -…

Summary: Accenture is a leading global professional services company that helps organizations build their digital core and optimize operations. The Account Manager is responsible for managing, retaining, and growing a portfolio of digital advertising clients through consultative account management and campaign optimization, while driving measurable business outcomes aligned to client objectives. Responsibilities: - Manage a high volume of new and existing direct advertiser accounts - Retain and grow revenue within assigned accounts through consultative engagement - Establish, track, and optimize advertising goals and KPIs (CPA, ROI, ROAS, CPC, etc.) - Analyze campaign performance and troubleshoot delivery, pacing, and optimization issues - Translate performance data into compelling insights and actionable recommendations - Execute upsell, cross-sell, and activation strategies for existing and new accounts - Build and maintain strong relationships through proactive outreach (calls, emails, cadence meetings) - Maintain accurate records of client interactions, account activity, and pipeline data in CRM tools - Collaborate cross‑functionally with Sales, Product, and Operations teams - Stay current on digital advertising trends, competitive insights, and best practices Required Qualifications: - Manage a high volume of new and existing direct advertiser accounts - Retain and grow revenue within assigned accounts through consultative engagement - Establish, track, and optimize advertising goals and KPIs (CPA, ROI, ROAS, CPC, etc.) - Analyze campaign performance and troubleshoot delivery, pacing, and optimization issues - Translate performance data into compelling insights and actionable recommendations - Execute upsell, cross-sell, and activation strategies for existing and new accounts - Build and maintain strong relationships through proactive outreach (calls, emails, cadence meetings) - Maintain accurate records of client interactions, account activity, and pipeline data in CRM tools - Collaborate cross‑functionally with Sales, Product, and Operations teams - Stay current on digital advertising trends, competitive insights, and best practices - 1 year of Digital Marketing, Sales, and/or Account Management experience Preferred Qualifications: - Experience working with digital advertising campaigns or online ad platforms - Strong analytical skills with the ability to interpret and apply performance data - Excellent written, verbal, and presentation communication skills - Experience interfacing directly with clients, partners, or stakeholders - Ability to manage multiple priorities in a fast-paced environment - Proficiency with Office Suite, Google Workspace, and CRM tools - Experience in advertising technology, digital media, SaaS, or ad platforms - Experience managing campaigns on platforms such as Meta, Google, Pinterest, X, Snapchat, or similar - Familiarity with marketing funnels, attribution modeling, and advertising KPIs - Salesforce experience for pipeline and account management - Strong storytelling skills using data and performance insights Required Skills: Digital Marketing, Sales, Account Management, Digital advertising campaigns, Online ad platforms, Advertising KPIs, Campaign optimization, Data analysis, CRM tools, Office Suite, Google Workspace, Salesforce, Advertising technology, Digital media, SaaS, Meta advertising platform, Google advertising platform, Pinterest advertising platform, X (Twitter) advertising platform, Snapchat advertising platform, Attribution modeling, Consultative engagement Benefits: Medical, Dental, Vision, Long-term disability coverage, A 401(k) plan, Paid time off