4041: EMEA Mid-Market Marketing Manager at Accenture · London

4041: EMEA Mid-Market Marketing Manager Location: London Title: EMEA Mid-Market Marketing Manager Location: London N.B: London based only. Not looking for candidates outside UK Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. With our thought leadership and culture of innovation, we apply industry expertise, diverse skills and next-generation technology to each business challenge. We believe in inclusion and diversity and supporting the whole person. Our core values comprise of Stewardship, Best People, Client Value Creation, One Global Network, Respect for the Individual and Integrity. Year after year, Accenture is recognized worldwide not just for business performance but for inclusion and diversity too. “Across the globe, one thing is universally true of the people of Accenture: We care deeply about what we do and the impact we have with our clients and with the communities in which we work and live. It is personal to all of us.” – Julie Sweet, Accenture CEO Together, we’re building something new, something brilliant, something bold as Accenture prioritizes the Mid-Market as a driver of growth – and we want you to join us.  Day in and day out, we build and broaden relationships with Mid-Market clients to expand our perception, relevance, brand love, and most of all, help our clients create 360° value. We will execute comprehensive marketing strategies and communication plans that target the mid-market segment, driving client relationships, reputation and revenue. We will use leading technologies, lead with data and insights, and deliver best-in-class returns on investment. In doing so, we’ll become our own best credential – inside Accenture and out in the world. So why you? You exemplify client-centricity! You always do the right thing. You lead with excellence, confidence and humility. You act as a true partner. You care deeply for people. You have an unwavering commitment to inclusion and diversity. You have the courage to change. You actively innovate. And most of all, you want to grow your career and believe Accenture is the place where you can achieve your professional and personal aspirations. Key Responsibilities Work with the EMEA Mid-Market Marketing Director to design, execute and lead integrated marketing and communications strategies for Accenture’s Mid-Market clients Build marketing and client relationship plans for the UKI Mid-Market and support the cluster lead in the UKI to find new clients, expand relationships, drive revenue and enhance reputation for a defined set of focus industries. Curate content, experiences and account-originated campaigns Define and deliver a lead generation strategy and approach to drive growth in UKI Researching what we need to know about our key buyers, using tools like LinkedIn Sales Navigator to drive into new segments Using Accenture’s SynOps workflow tool and other leading marketing technologies to help us know and prioritize our work Measuring our marketing against agreed-upon metrics and using data and analytics for continuous improvement. Drive impact across our priority target accounts in key industry groups Collaborate across marketing and communications as well as the business to deliver against objectives. Preferred Qualifications Experience: Minimum 8 years as a B2B Marketing Manager with preferred experience in demand generation and / or ABM (Account-Based Marketing), demonstrating strong strategic acumen, business acumen, and data/analytical skills. Experience working in Mid-market (Small and Medium Enterprise) B2B Marketing is also essential. Technical Skillset: Proficiency with CRM systems (e.g., Salesforce, HubSpot), Marketing Automation Platforms (e.g., Marketo, Eloqua), Syn Ops, MMS, and experience in generating leads through a Demand Generation Engine. Strong command of Excel, PowerPoint, and Microsoft Office Suite is also required. A pure marketing background is preferred, rather than a primary focus on sales. Ideally, experience in Marketing within a telecommunications, tech or a software & platform company, although not essential. Experience driving demand generation, lead generation and sales through targeted marketing campaigns. Full-funnel marketing experience and skill set. Demonstrable experience in using different channels, including events, social media, email and direct mail. Brilliant project management skills and ability to manage multiple projects in a deadline-driven environment Strong written and oral communication skills, with ability to present and convey ideas clearly and persuasively at all levels Strong stakeholder management skills and ability to operate and build relationships at senior levels within a large, matrixed organization Team player with great interpersonal and collaboration skills Creativity, flair and innovation in how to achieve differentiation for campaigns Enthusiasm, passion for marketing and can-do attitude Strong data-driven mindset and analytical skillset Technical skills Experience with Salesforce or similar client relationship management platform desirable, (e.g., managing client interactions, reporting, campaign set up) Experience using Eloqua (or similar email platform) desirable Good knowledge of Microsoft PowerPoint and Excel Design skills are nice to have, but not essential Our Commitment to You Your entrepreneurial spirit and vision will be rewarded, and your success will fuel opportunities for career advancement. You’ll make a difference for some of the world’s leading companies who are Accenture’s clients. Opportunities to learn daily through training, assignments and collaborating with experts across the company. Access to leading-edge technology. What’s in it for you At Accenture in addition to a competitive basic salary, you will also have an extensive benefits package which includes 30 days’ vacation per year, private medical insurance and 3 extra days leave per year for charitable work of your choice! About Accenture Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. We combine unmatched experience and specialized capabilities across more than 40 industries — powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. With 509,000 people serving clients in more than 120 countries, Accenture brings continuous innovation to help clients improve their performance and create lasting value across their enterprises. Visit us at www.accenture.com Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity, or any other basis as protected by applicable law. Application Deadline: Ongoing Accenture reserves the right to close the role, if a suitable candidate be found. #LI-EU About Accenture Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us atwww.accenture.com Equal Employment Opportunity Statement We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, sexual orientation, gender identity or expression, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.