Sr. Marketing Manager, Consumer at Abbott in Shanghai, Shanghai, China

Sr. Marketing Manager, Consumer Location: China - Shanghai JOB DESCRIPTION: Key Responsibilities: 1. Marketing Strategy & Business Planning Develop and execute integrated marketing and sales strategies for assigned consumer products, aligned with overall business objectives and growth targets; Define product positioning, value proposition, and pricing strategies to strengthen market competitiveness; Lead annual planning processes, including sales forecasts, marketing budgets, and KPI setting; Continuously adapt plans to improve sales performance, market share, and profitability. 2. Market, Consumer & Performance Insights Monitor and analyze market trends, consumer behavior, and competitive activities; Translate insights into actionable strategies, innovation opportunities, and portfolio optimization; Track product performance, campaign effectiveness, and customer feedback to drive continuous improvement. 3. Social Media Strategy & Community Engagement Develop and execute social media strategies, with a strong focus on Red Note/WeChat/Tik Tok, to create impactful and culturally relevant content; Drive community engagement through creative storytelling, influencer collaboration, and interactive content; Build and strengthen product and brand awareness among target consumer segments. 4. E-Commerce Campaign Management Plan, launch, and manage e-commerce campaigns across multiple platforms, ensuring alignment with business goals and KPIs; Collaborate closely with sales and platform teams to maximize campaign visibility, conversion, and ROI; Optimize promotional mechanics, content, and timing to improve overall e-commerce conversion performance. 5. E-Commerce Platform Compliance & Optimization Stay up to date with the latest regulations, guidelines, and functional updates of key e-commerce platforms; Ensure all marketing activities comply with company policies and platform best practices; Continuously optimize content, assets, and campaigns to improve traffic effectiveness, and conversion rate of reach. 6. Performance-Based Advertising & Media Management Develop, manage, and optimize performance-based advertising campaigns across digital platforms, including paid media; Leverage data and analytics to evaluate campaign performance and improve media efficiency; Drive marketing ROI through test-and-learn approaches and ongoing optimization. 7. Brand Asset Development & Management Lead the development and management of key brand assets, including visual content, product images, videos, and digital materials; Ensure brand consistency and alignment with brand identity across all touchpoints; Collaborate with design, content, and external agencies to create compelling and high-quality marketing assets. 8. Cross-functional Collaboration & Stakeholder Management Work closely with sales, customer service, HCP marketing, training, operations, and external partners to ensure cohesive and effective execution; Act as a key marketing partner to internal stakeholders, providing strategic input; Drive alignment across teams to deliver impactful marketing outcomes. Minimum Education Required: Bachelor degree Minimum ExperienceRequired: Minimum 4 years’ experience in marketing The base pay for this position is N/A In specific locations, the pay range may vary from the range posted. JOB FAMILY: Product Management DIVISION: ADC Diabetes Care LOCATION: China > Shanghai : 388 W. Nanjing Road, Ciros Plaza ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Not specified MEDICAL SURVEILLANCE: Not Applicable SIGNIFICANT WORK ACTIVITIES: Not Applicable