Marketing Manager-PCIO-FraBeN-Rungis (H/F) at Abbott · Rungis

Marketing Manager-PCIO-FraBeN-Rungis (H/F) Location: France > Rungis : Miami Building JOB DESCRIPTION: Marketing Manager-PCIO-FraBeN Essential job Responsibilities Objectives: Supporting the business to spot, shape and deliver opportunities to meet the short- and long-term business vision and PCIO France goals while driving sustainable growth through data-driven insight, customer-centric marketing, winning innovation beyond product, and flawless execution. Engaging with KOL, scientific societies, ministry of health to build plan to increase awareness and adoption of PCIO (Imaging, Physiology & Orbital). Responsibilities: Operationalize PCIO plan revenue & Divisional Margin achievement Achievement of market share goals and value maximization for all PCIO product areas Effective development and implementation of marketing strategies and activities throughout France. Brand Differentiation and Value Preservation / Creation Adapting global and region marketing strategies to local market needs Geography influencer and monitor of market activities across EMEA France lead for input into, and high-level execution of, regional strategies across EMEA geography for maximum impact and outcomes to the PCIO business Work in close cooperation and influence EHQ and global Marketing to ensure optimal implementation and alignment to achieve business objectives in France. Partner with the EMEA marketing group to develop the products and materials that support our strategies Link and implement programs together with the Medical Affairs group to create preferential market growth & share attainment. Equip the sales team with expertise and ability to support PCIO cases autonomously Monitoring and Intelligence methods to stay ahead of market trends and competitive strategies Provide insights for financial planning and forecasting as well as strategic planning exercises Understands, analyzes and accurately interprets key financial performance indicators for PCIO business and how AV solutions will impact targeted financial objectives Manage one alternant to drive PCIO tactics implementation in France Knowledge & Skills: In depth understanding of the FraBeN landscape in PCIO Medical Device industry and market trends knowledge High level business and financial acumen PCIO product and service knowledge Strong communication & influencing skills Ability to build long term strategic and senior level relationships Business Planning and project planning Analytical, Creative and operational high-level marketing skills Required competencies: Leading and influencing through strong marketing plans & strategy, ensuring credibility across all levels of stakeholders Recognized as someone with in-depth understanding of the business drivers, and skilled at spotting and setting early and predictive performance indicators Ability to interface with key customers and opinion leaders Results driven Creative thinking Strong customer orientation Strategically minded Adaptability - challenges the status quo Educational requirements: Minimum bachelor’s degree in science or economics Experience: Minimum 10 years related sales/marketing experience Medical education or previous experience in Medical business is preferred Mature product / business life-cycle management would be advantageous Track record of tangible results Advanced (local) marketing experience Large multinational company experience Multi-stakeholder experience Specific requirements: Fluent in French and English - Dutch would be advantageous Location: Rungis The base pay for this position is N/A In specific locations, the pay range may vary from the range posted. JOB FAMILY: Marketing Support DIVISION: AVD Vascular LOCATION: France > Rungis : Miami Building ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Not specified MEDICAL SURVEILLANCE: Not Applicable SIGNIFICANT WORK ACTIVITIES: Not Applicable