Director, Endovascular Marketing at Abbott in California

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION:

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 113,000 colleagues serve people in more than 160 countries.

WORKING AT ABBOTT:

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of
• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists

MAIN PURPOSE OF THE ROLE

The Endovascular Marketing Director is responsible for leading the strategic development and execution of marketing initiatives to drive portfolio growth, market share expansion, and customer engagement across the endovascular business. This role defines the long-term commercial vision, ensures alignment with organizational priorities, and translates clinical, customer, and market insights into differentiated value propositions and impactful go-to-market strategies. The Director partners closely with Sales, R&D, Medical Affairs, and global stakeholders to deliver sustainable growth and strengthen competitive positioning.

WHAT YOU'LL DO

• Develop and lead the comprehensive marketing strategy for the endovascular portfolio, including upstream and downstream marketing activities
• Identify and prioritize growth opportunities through market analysis, competitive intelligence, and customer insights
• Drive product lifecycle management, including launches, line extensions, and portfolio optimization
• Lead development of compelling value propositions, messaging platforms, and market access strategies aligned to clinical and economic outcomes
• Partner with cross-functional teams (Sales, Clinical, Medical Affairs, Regulatory, and R&D) to ensure successful execution of commercial initiatives
• Translate business strategy into actionable marketing plans with clear KPIs and performance metrics
• Oversee product launch excellence, including commercialization readiness, training, and demand generation
• Collaborate with Sales leadership to drive field adoption, sales enablement, and customer engagement strategies
• Build strong relationships with key opinion leaders (KOLs), healthcare professionals, and industry stakeholders
• Lead pricing strategy, contracting approaches, and overall profitability management
• Monitor business performance and adjust strategies based on data-driven insights
• Ensure alignment with global marketing strategies while tailoring to regional or U.S. market dynamics
• Develop and manage marketing budgets effectively
• Lead, coach, and develop a high-performing marketing team

QUALIFICATIONS

• Strong strategic thinking with ability to translate insights into actionable plans
• Deep understanding of the medical device industry, particularly endovascular or vascular therapies
• Demonstrated success in product launches and lifecycle management
• Ability to influence and lead cross-functional teams in a matrix organization
• Strong leadership and team development capabilities
• Excellent communication and storytelling skills, with ability to engage both internal and external audiences
• Strong analytical skills with experience leveraging data to drive decisions
• Customer-centric mindset with deep understanding of physician and hospital stakeholder needs
• Proven ability to operate effectively in a fast-paced, highly regulated environment

MINIMUM QUALIFICATIONS

• Bachelor’s degree required (Business, Marketing, Life Sciences, or related field)
• MBA or advanced degree preferred
• 8–12+ years of progressive experience in marketing within the medical device or healthcare industry
• Prior experience in endovascular, cardiovascular, or interventional specialties strongly preferred
• Demonstrated experience leading both upstream and downstream marketing functions
• Proven track record of successful product launches and driving revenue growth
• Experience working closely with sales organizations and field teams
• Previous people leadership experience required
• Experience collaborating with global teams and managing complex stakeholder environments preferred

The base pay for this position is $172,000.00 – $344,000.00 In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

AVD Vascular

LOCATION:

United States > Santa Clara : Building B - SC

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Yes, 15 % of the Time

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO\_English.pdf

EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO\_Spanish.pdf