Manager, Web Production and Optimization at AAA… · Wilmington

Manager, Web Production and Optimization

Location: Wilmington, DE (Job Posting)

AAA Club Alliance is hiring for a Manager, Web Production and Optimizaton to join our team!

What We Offer You:

As part of our team, you’ll enjoy a total rewards package designed to support your well-being, growth, and work-life balance. Our package includes:

• Competitive annual salary; the starting base compensation for this position is: $95,603-$149,158*
• Annual Bonus Eligibility
• Hybrid schedule (3 days on-site weekly)
• Comprehensive health benefits package
• Generous accrued paid time off + 8 paid holidays
• 401(K) plan with company match up to 7%
• Professional development opportunities and tuition reimbursement
• Paid time off to volunteer & company-sponsored volunteer events throughout the year
• Other benefits include a complimentary AAA Membership, Health & Wellness Program, Health Concierge Service, Life Insurance and Short Term/Long Term Disability

* The base pay range shown is a guideline for compensation and ultimate salary offered will be based on factors such as applicant experience and geographic location.

Primary Responsibilities:

Strategic Leadership & Planning:

• Serve as the strategic lead for ACA’s content production roadmap, ensuring all web initiatives align with organizational objectives, brand standards, and performance goals.
• Serve as the strategic lead for ACA’s UX design and optimization roadmap, guiding site template strategy, CMS component design and governance, accessibility compliance (ADA/WCAG), and continuous user experience improvements.
• Provide end-to-end ownership of ADA/WCAG compliance, and Cookie Consent compliance, establishing standards, governing remediation efforts, and reducing organizational risk through sustained accessibility and consent adherence.
• Oversee intake governance, backlog prioritization, and sprint planning across digital content, optimization, and related requests.
• Own roadmap and resource forecasting for digital production, including capacity planning and risk mitigation strategies.
• Own the marketing technology ecosystem influencing front-end site behavior and user experience, balancing performance optimization, data integrity, and governance.

Project & Workflow Management:

• Drive continuous improvement through Agile methodologies—facilitating sprint ceremonies, retrospectives, and process optimization initiatives.
• Identify opportunities to automate recurring tasks, streamline Jira workflows, and enhance reporting through Confluence dashboards.

Performance, Optimization & Technical SEO:

• Primary oversight of ACA’s Performance Testing Program, establishing and tracking Core Web Vital targets (LCP, INP, CLS) in partnership with Engineering, SEO and Analytics teams.
• Govern the TagOps Hotfix Lane, managing eligibility, code-migration SLOs, and 90-day expiry policies for temporary web fixes.
• Lead initiatives to improve website speed, reliability, accessibility, and front-end technology innovation across digital properties.

Cross-Functional Collaboration & Quality Assurance Support:

• Support the content QA and deployment readiness process, ensuring all editors and producers adhere to accessibility (WCAG), tagging, and performance standards.
• Ensure support for SEO implementation, analytics instrumentation, and other integrations essential to high-quality digital experience delivery.
• Ensure support for a11y, performance, and tag validation prior to release.

Leadership & Coaching:

• Lead, coach, and develop a high-performing content production and UX team focused on operational excellence and continuous learning.
• Promote a culture of accountability, collaboration, and innovation within the production workflow.
• Step in during surges to support critical updates or high-risk releases requiring direct oversight.
• Other duties as required.

Minimum Qualifications:

• Bachelor’s degree (BS/BA) or equivalent in Computer Sciences, Engineering, Business Administration, or related field
• 8 years of experience with web content, site optimization and A/B testing required.
• 2 years of experience leading teams required.
• Experience with tag management and data layer governance (e.g., Google Tag Manager, Adobe Launch).
• Experience leading Agile production teams, including sprint planning, backlog management, and cross-department collaboration.
• Experience with digital asset management (DAM) workflows and version control for creative and web assets.
• Experience with digital project management tools and methodologies, including Jira, Confluence, and Agile frameworks.

Knowledge Skills and Abilities:

• Proficiency with enterprise content management systems (CMS); Sitecore experience preferred.
• Knowledge of web analytics and reporting platforms (Google Analytics, Adobe Analytics) and the ability to derive actionable insights from data.
• Familiarity with digital testing and optimization frameworks, including A/B and multivariate testing (Adobe Target, Optimizely, CMS-native testing).
• Strong understanding of Core Web Vitals, accessibility (WCAG), and SEO best practices as they relate to digital performance and compliance.
• Knowledge of HTML5, CSS, and responsive design principles; ability to guide developers and troubleshoot front-end issues when needed.
• Proficient understanding of cross-browser and device compatibility and strategies for maintaining consistency across digital environments.
• Strong leadership, communication, and problem-solving skills, with the ability to influence across marketing, analytics, and development teams.
• Understanding of user experience (UX) and interface design principles, with the ability to evaluate and optimize user journeys.
• Familiarity with mobile and emerging platforms, including app integration and hybrid web technologies.

Full time Associates are offered a comprehensive benefits package that includes:

• Medical, Dental, and Vision plan options
• Up to 2 weeks Paid parental leave
• 401k plan with company match up to 7%
• 2+ weeks of PTO within your first year
• Paid company holidays
• Company provided volunteer opportunities + 1 volunteer day per year
• Free AAA Membership
• Continual learning reimbursement up to $5,250 per year
• And MORE! Check out our Benefits Page for more information

ACA is an equal opportunity employer and complies with all applicable federal, state, and local employment practices laws. At ACA, we are committed to cultivating a welcoming and inclusive workplace of team members with diverse backgrounds and experiences to enable us to meet our goals and support our values while serving our Members and customers. We strive to attract and retain candidates with a passion for their work and we encourage all qualified individuals to apply. It is ACA’s policy to employ the best qualified individuals available for all positions. Hiring decisions are based upon ACA’s operating needs, and applicant qualifications including, but not limited to, experience, skills, ability, availability, cooperation, and job performance.

Job Category:

Information Technology