Product Marketing Manager at 7shifts in Toronto, Ontario, Canada

7shifts is a scheduling and payroll platform designed to help restaurant teams thrive. With an easy-to-use app and industry-specific solutions, 7shifts saves time, reduces errors, and helps keep costs in check for over 55,000 restaurants. Our mission is to simplify team management and improve performance for restaurants, with a long-term vision of creating a thriving restaurant industry through the power of connected & engaged teams. As a Product Marketing Manager at 7shifts, you're the connective tissue between what we build and how we talk about it. You own the core: positioning, messaging, personas, and competitive intelligence, and you use AI to do all of it at a speed and depth that changes what's possible in this role. You're not using AI to cut corners. You're using it to monitor competitors in real time, synthesize customer research at scale, generate and pressure-test messaging faster than a manual process ever could, and keep your foundations current as the market moves. You work across Product, Sales, and Marketing to make sure everyone is telling the same story, and you're the one making sure that story is sharp, grounded, and backed by insight. What you’ll do: Build and maintain core positioning and messaging foundations so every PMM, seller, and marketer is pulling from the same source of truth when they launch, sell, or campaign. Partner closely stakeholders across the company to apply positioning and messaging consistently across launches, sales plays, and enablement so teams move faster and with more confidence. Lead the go-to-market strategy and communications for impactful releases with Product Managers, ensuring cross-functional alignment to launch these products to market and ensure customers understand the value. Own competitive intelligence end-to-end, using AI to monitor the market continuously and synthesize signals into insight that actually shapes positioning and wins customer conversations Talk to customers regularly and use AI to analyze patterns across interviews and research, so your positioning and messaging decisions are grounded in what operators actually say and feel, not internal assumptions Build AI-assisted workflows that handle the repetitive work, flagging competitor shifts, synthesizing win/loss data, and drafting messaging updates, so you stay focused on the decisions that actually need your judgment What you bring: Proven experience in Product Marketing in B2B SaaS, with a track record of owning positioning and messaging for complex or multi-product offerings Strong research instincts. You can take messy inputs from customers, data, and market signals and turn them into clear direction A history of influencing cross-functional partners through clarity and trust, not authority Clear, confident communication that puts the customer at the center and makes complex ideas accessible Comfort moving between big-picture strategy and day-to-day execution without losing momentum in either direction You actively use AI in your work and can explain concretely how it changed your process, not just that you use it It’d be even cooler if you had: Experience with Mixpanel, Looker, or Thoughtspot Experience in the restaurant or restaurant tech industry Experience in a Product-Led Growth (PLG) environment This role is an existing vacancy and is part of our current hiring plan Compensation The base compensation range for this position is CAD $90,000-$125,000.This range reflects the full growth path for the role, from building core skills to accomplished performance, through to role mastery. We typically target the accomplished level when hiring externally. At this level, individuals bring relevant experience in the role, demonstrate strong job-related skills, operate with confidence and consistency, and are able to deliver impact with limited ramp-up while still having meaningful opportunity to grow. Compensation at 7shifts is performance and growth-driven. As you develop your skills and expand your impact over time, your compensation grows with you. Your specific placement within this range is based on your job-related skills, knowledge, and experience, as well as our internal equity assessment. We are always happy to discuss our approach throughout the hiring process. Our commitment to our Shifties: Opportunity: Our product is evolving in exciting ways, and we’re focused on delivering even more value to restaurants. This momentum creates real opportunities to learn and grow. Whether you’re honing your craft or exploring new paths, you’ll be supported and empowered to own your growth and impact a product shaping the future of the restaurant industry. Challenge: We’re tackling real problems in a fast-moving, complex industry. The work is scrappy and ambiguous, but meaningful. You’ll think critically, act with intention, and shape solutions that make a real difference for restaurant teams. Culture: We’re proud to be recognized among the best workplaces in North America. Guided by our mission and values, we move fast to solve meaningful problems and celebrate wins together. Whether through in-office and remote events, team offsites like Sparks, or everyday moments of connection, we create space for shared growth, collaboration, and fun. Equity: We’re a Series C, VC-backed SaaS company, and we believe everyone should share in the success they help create. When we build together, we grow together. Health and Wellness: We support Shifties in and outside of work, knowing that what people need can change over time. From day one, you’ll have access to benefits like health and dental, lifestyle spending accounts to a parental leave program built with flexibility in mind, to help you bring your best self to work. Flexibility: Our team is intentional around how and where we work, whether remotely, in person, or a mix of both. We prioritize candidates who thrive in a hybrid work environment with offices in Saskatoon and Toronto, ensuring in-person collaboration and connection when possible. Plus, we offer a flexible vacation policy to encourage everyone to recharge when needed. Oh, and our ‘90 Day Shift’ program lets Shift work from (almost) anywhere because who wouldn’t want to trade their desk for a beach view once in a while? Support: We set Shifties up for success with the tools they need, like the latest Apple tech, a home office setup, and some 7shifts swag to make it official. But support goes beyond day one. We’re serious about professional growth, offering coaching, feedback, development planning, and opportunities to grow from within. We know you might not check every box, and that’s okay. If you’re excited about this role, inspired to contribute to a meaningful product, and eager to share ideas that drive real change, we’d love to hear from you. We’re building an inclusive team that reflects the diverse industry we serve, and we welcome applicants from all backgrounds. We thank you for your interest in joining the 7shifts team! Our privacy policy can be found here.