Digital Marketing Specialist at 365 Retail Markets in Troy, MI

Description

365 Retail Markets is the most trusted global provider of unattended retail technology, delivering conveniently smart self-service solutions since 2008. The company’s all-in-one platform powers retail spaces across food service, global retail, and hospitality with a comprehensive suite of frictionless smart stores, micro markets, vending, catering, and dining point-of-sale options. These technologies can be found worldwide in corporate offices, manufacturing and distribution facilities, educational campuses, hotels, and beyond.

As a nine-time honoree on the Inc. 5000 list of fastest-growing companies in the United States, and with a continually expanding global presence, 365 Retail Markets is committed to growth, innovation, and providing superior, integrated technology that meets the evolving needs of its customers and consumers

We are looking for a results-driven Digital Marketing Specialist with strong experience in paid advertising, campaign optimization, analytics, SEO, and website content management. This role will support digital marketing efforts across domestic and international markets, with a focus on lead generation, audience engagement, brand consistency, and measurable campaign performance.

The ideal candidate has hands-on experience managing paid advertising campaigns across Google and social platforms, working with the full Google marketing ecosystem, analyzing campaign and website performance, and updating content through CMS platforms such as Webflow and Drupal. This person should be comfortable translating data into actionable insights, presenting recommendations, and leading new initiatives based on performance findings.

Responsibilities 

• Plan, execute, manage, and optimize digital marketing campaigns across domestic and international markets, ensuring consistent brand messaging, audience engagement, lead generation, and measurable performance outcomes.
• Manage paid advertising campaigns across platforms such as Google Ads, and other relevant digital opportunities. Support Meta Ads, LinkedIn Advertising, Reddit, etc. in collaboration with the social media team. 
• Build, manage, and optimize Google Ads campaigns across Search, Display, Demand Gen, Performance Max, remarketing, enhanced conversions, and custom audience segments.
• Monitor campaign performance and optimize against key performance indicators such as ROAS, CPL, CTR, conversion rate, lead quality, pipeline contribution, and overall campaign efficiency.
• Create and manage paid advertising campaigns within approved budgets, ensuring spend is allocated effectively across channels and campaigns.
• Set up, manage, and troubleshoot tracking through Google Tag Manager, GA4, platform pixels, UTM parameters, and conversion events.
• Analyze website traffic, attribution, and user behavior using GA4, HubSpot Analytics, Google Search Console, and other reporting tools to improve user experience and conversion rates.
• Create dashboards, reports, and performance summaries using tools such as Looker Studio, GA4, HubSpot Analytics, Google Ads, and platform-native reporting tools.
• Report on campaign performance, present findings and recommendations to stakeholders, and lead new initiatives based on data-driven insights.
• Conduct keyword research using tools such as Google Keyword Planner, SpyFu, Google Search Console, and other SEO platforms to support paid and organic search strategy.
• Implement SEO best practices to improve organic visibility, website performance, and search discoverability.
• Support landing page optimization, A/B testing, and conversion rate optimization across campaign assets, forms, calls to action, and user journeys.
• Collaborate with designers, content creators, sales teams, and other internal stakeholders to produce engaging marketing materials and align campaigns with business objectives.
• Partner with sales teams to support lead generation goals, pipeline objectives, lead quality feedback, and sales enablement needs.
• Monitor industry trends, platform updates, competitor activity, and emerging digital marketing opportunities.
• Maintain and update website content through CMS platforms, particularly Webflow and Drupal.
• Stay current on digital advertising trends, privacy updates, consent requirements, attribution changes, and platform best practices.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience in digital marketing, paid media, growth marketing, or a similar role.
• Hands-on experience with Google Ads and paid social platforms such as Meta Ads Manager, LinkedIn Campaign Manager, and Reddit Advertising.
• Strong working knowledge of the Google marketing suite, including Google Ads, GA4, Google Tag Manager, Google Search Console, Google Keyword Planner, and Looker Studio.
• Experience setting up and managing conversion tracking, pixels, tags, events, enhanced conversions, and UTM tracking.
• Experience working with CMS platforms such as Webflow, Drupal, WordPress, HubSpot, or similar website management tools.
• Strong understanding of SEO, SEM, paid social, social media optimization, and digital marketing principles.
• Familiarity with HubSpot Analytics, HubSpot CRM, or similar marketing automation and CRM platforms.
• Understanding of GDPR, consent management, cookie tracking, and digital marketing privacy considerations.
• Strong analytical skills with the ability to interpret data, identify trends, and make informed recommendations.
• Ability to report on performance clearly and translate findings into actionable business and marketing decisions.
• Excellent written and verbal communication skills.
• Strong project management skills with the ability to manage multiple campaigns, priorities, and deadlines.
• High attention to detail, especially when managing budgets, tracking, reporting, and campaign setup.

Preferred Qualifications 

• Certifications in Google Ads, Google Analytics / GA4, or other digital marketing platforms.
• Experience with marketing automation tools and CRM systems, with HubSpot preferred.
• Basic knowledge of HTML, CSS, website management, and landing page optimization.
• Experience managing paid campaigns for B2B, SaaS, retail, ecommerce, or lead generation businesses.
• Familiarity with consent management platforms, cookie tracking, attribution models, and privacy-related marketing requirements.
• Experience with A/B testing tools, landing page testing, and conversion rate optimization.
• Experience using competitive research or keyword tools such as SpyFu, SEMrush, Ahrefs, or similar platforms.