ZVC体验专员

ZVC体验专员 Location: Guangzhou Education / 教育背景 优先本科及以上，市场营销、传播学、品牌管理或相关专业优先；特别优秀的，放宽学历要求至专科。 Experience / 经验 3年以上高端零售 / 服务体验 / 品牌门店相关经验 视光或消费品行业背景优先 Other Skills /其他技能 对零售终端、消费者线下触点有基本理解和敏感度。 能同时高效推进多个营销项目，确保细节与时间线 善于与内外部多方（总部市场、区域、供应商）沟通协作，推动项目进展。 对品牌视觉规范有良好认知，能判断物料是否符合品牌调性。 优秀的英文沟通能力能参与跨国会议 Education Bachelor'sdegree or above preferred,majors in marketing,communication,brand management,or related fields preferred;For exceptionally outstanding students, the academic requirement isrelaxed down tothe junior college degree. Experience Over 3years of experience in high-end retail,service experience,or branded stores Background in optometry or consumer goods industry is preferred Other skills Basic understanding and sensitivity to retail terminals and offline consumer touchpoints.Efficiently advance multiple marketing projects simultaneously,ensuring details and timelines Skilled at communicating and collaborating with multiple internal and external parties (headquarters,markets,regions,suppliers)to drive project progress.Having agood understanding of brand visual standards and being able to judge whether materials align with brand tone.ExcellentEnglishcommunicationskillstoparticipateininternationalconferences 岗位使命：围绕 ZVC 门店形态，持续优化和验证蔡司高端零售体验与服务模式，支持体验创新与可复制实践的沉淀。 1. 深度参与设计与优化：参与ZVC门店体验标准、服务流程的前期设计与持续迭代优化。2. 示范店运营支持：深度支持ZVC示范店及创新试点的日常运营，确保体验标准在每一个细节的执行。 3. 一线洞察收集：通过驻店、访谈、数据分析等方式，收集消费者与员工的一手反馈，形成结构化的体验优化建议。 4. 跨团队协同落地：协同设计、工程、运营及赋能团队，共同解决ZVC落地过程中的挑战，推动体验完美呈现。 5. 知识资产沉淀：系统化总结ZVC的实践经验、成功案例与避坑指南，形成可向ZVP/ZVE等店型复制的知识包。 6. 其他上级安排的相关任务。 JobMission:Continuouslyoptimize and validateZeiss's high-endretailexperienceandservicemodelaroundtheZVCstoreformat,supportingexperienceinnovationand replicable practice accumulation. 1.Deep Involvement in Design and Optimization:Participate in the early design and continuous iteration optimization of ZVC store experience standards and service processes.2.Demonstration Store Operation Support:Deeply support the daily operations of ZVC demonstration stores and innovative pilots,ensuring that experience standards are implemented in every detail.3.Frontline Insight Collection:Through in-store visits,interviews,and data analysis,collect firsthand feedback from consumers and employees to form structured experience optimization suggestions.4.Cross-Team Collaboration:Collaborate with design,engineering,operations,and empowerment teams to jointly address challenges during ZVC implementation and deliver aseamless experience.5.Knowledge Asset Accumulation:Systematically summarize ZVC'spractical experience,success stories,and pitfall prevention guides,forming a knowledge package that can be replicated for store types such as ZVP and ZVE.6.Otherrelatedtasksassignedbyhigherauthorities. Your ZEISS Recruiting Team