Manager, Content and Automation

At Workplace Options (WPO), we deliver human-centric solutions that empower people to thrive - personally and professionally. With a global team of more than 4,800 professionals, we provide real-time emotional support, therapy, coaching, mindfulness, and family services to millions worldwide. Since 1982, we’ve partnered with employers, health plans, and insurers to design flexible, forward-thinking programs that evolve alongside today’s changing workforce.

Today, we support 160 million people across 150,000 organizations, including over half of Fortune 500 companies. Now part of the TELUS Health family, we are expanding our global impact by combining decades of wellbeing expertise. Together, we’re building healthier, more resilient organizations—one person at a time.

Current Opportunity: Manager, Content and Automation Location: Canada Onsite/Hybrid/Remote: Remote or hybrid depending on your proximity to our Toronto or Montreal office Salary: $95,000 CAD

What you will do:

The Manager, Content and Automation leads the governance, lifecycle management, and strategic development of all proposal and sales content used by the Proposal Strategic and Advisory Team, a global team. This role ensures that proposal content, templates, strategy libraries, and AI-supported tools are accurate, scalable, and aligned with TELUS Health’s market positioning.

Operating as a central capability across Direct and Indirect channels, the content and automation function protects the integrity of proposal assets while enabling efficient, high-quality delivery. The role oversees controlled automation deployment, standardized templates, content lifecycle management, and the development of strategic sales assets that support enterprise pursuits.

The Manager, Content and Automation partners closely with product team managers, sales leadership, marketing, and subject matter experts to maintain centralized, well governed proposal content that supports consistent usage and enables scalable reuse of high value materials.

Responsibilities:

Content Governance and Strategy

• Establish and maintain the global proposal content governance framework.
• Own the strategy library, ensuring win themes, differentiators, and product positioning are consistently reflected across proposal content.
• Maintain the single source of truth for proposal content used across all sales channels.
• Partner with SMEs, product leads, and marketing to ensure content remains accurate, differentiated, and aligned with market strategy.
• Oversee lifecycle management of proposal content including regular audits, updates, and retirement of outdated materials.

Automation and AI Enablement

• Lead the implementation and governance of AI-enabled proposal tools and automation workflows.
• Ensure responsible and controlled use of AI to prevent content duplication, inconsistency, or compliance risks.
• Develop structured templates, reusable modules, and automation frameworks to increase proposal efficiency.
• Support AI-driven knowledge communities for sales-related Q&A.

Proposal Asset Development

• Oversee the development of core sales assets, including: Global proposal templates, Sales presentations, One-pagers and capability summaries, Strategy frameworks and pursuit tools

• Ensure assets support enterprise pursuits and executive narrative development.

Cross-Functional Collaboration

• Partner with: Sales and Business Development, Product Teams, Marketing, Service Delivery, Legal and Compliance, IT Security and Data Privacy to gather information and maintain content accuracy.
• Ensure that proposal teams across Direct and Indirect channels are equipped with consistent, approved content and templates.

Process Optimization

• Experience as a manager with a team in a proposal or content management setting.
• Identify opportunities to streamline proposal workflows through automation and improved content structures.
• Reduce redundant writing efforts by improving content reuse and modular design.
• Support improvements that increase proposal quality, win rate, and team efficiency.

Team Leadership

• Lead and mentor content specialists and automation resources.
• Establish standards for content structure, formatting, and narrative quality.
• Ensure team alignment with departmental priorities and enterprise pursuit strategy.

Qualifications/Skills:

• Minimum 8–10 years of experience in proposal management, content strategy, or sales enablement.
• Experience leading content governance or knowledge management programs.
• Experience implementing automation or AI tools within proposal or sales environments preferred.
• Experience in healthcare, wellbeing, benefits, or consulting industries is advantageous.
• Strong strategic thinking and content architecture skills
• Deep understanding of proposal development processes
• Experience with content libraries, automation tools, and AI-assisted workflows
• Excellent written communication and storytelling abilities
• Strong stakeholder management and collaboration skills
• Ability to balance strategic oversight with operational execution

What we offer:

At Workplace Options, we don’t just deliver wellbeing services to our clients, we champion wellbeing for our own employees as well. Examples of our benefits and commitment to employee wellbeing include:

Paid Time Off, Life Insurance, Employer Pension Contribution, Travel Reimbursement, Extended healthcare, dental and vision benefits, Life insurance, AD&D and Long-term disability insurance, Monthly clinical supervision, Supervision stipend, Training/tuition reimbursement, Access to professional monthly clinical development webinars & professional development workshops, Gym Reimbursement, Wellness rewards, Access to EAP benefits and all WPO services, Mentorship Program, 24/7 support for risk calls, Employee exchange programme, Comprehensive training provided for this position.

At Workplace Options, we are committed to and are accountable for building a workplace where individuals feel empowered to bring their whole selves to work, free from judgment or fear of discrimination. We understand that having a diverse organization is only the beginning and it will require nurturing and care to thrive. We will continue to take action to ensure we achieve equitable and measurable outcomes.We strive to cultivate a space where diverse voices are not only heard but actively sought out and valued for the unique insights they bring. By embracing and promoting authenticity, we aim to build a vibrant and inclusive community that fosters collaboration, innovation, belonging and personal growth.For further details about WPO please check out our website http://www.workplaceoptions.com and these short videos give a great overview of what we do Human-Powered Care and The WPO Global Experience

Workplace Options collects and processes personal data in accordance with applicable data protection laws. If you are a European job applicant, refer to our Privacy Notice for further details (https://www.workplaceoptions.com/privacy-notice-for-recruitment/).