Executive, Brand Experience

Executive, Brand Experience Location: ASIA > CHN > Shanghai > 688 Henderson Office Role & Responsibilities: This role is responsible for the development and delivery of retail spaces and offline brand experiences. You will translate creative concepts into detailed, buildable design solutions, ensuring high-quality execution, visual consistency, and cost efficiency. The goal is to create commercial spaces that reflect the brand’s identity while enhancing the overall customer experience. Key Result Areas: 1.Retail Space Planning & Design Development - Support retail space planning and produce/review design drawings, including layouts, elevations, and construction packages - Ensure all design outputs align with brand standards and are feasible for execution 2. In Store Experience Optimization - Continuously optimize store layout and customer journey to enhance overall consumer experience - Improve space efficiency based on actual store operations and performance 3. Visual Merchandising & Display Development - Develop in-store display solutions and fixtures aligned with brand identity - Optimize product presentation to strengthen brand expression and visual consistency 4. Project Delivery & Cost Control - Oversee project delivery from design development through construction and installation - Coordinate with vendors and contractors to ensure on-time and high-quality delivery - Maintain cost awareness and support budget control throughout the project lifecycle 5. Cross-functional Collaboration - Work closely with Brand Marketing, VM, Product and Retail teams to ensure project alignment and smooth execution - Accurately interpret creative intent and translate it into practical, buildable solutions Competency Requirements: • Bachelor’s degree in Environmental Design, Spatial Design, Architecture, or a related field • 1-3 years of relevant experience in retail, commercial interiors, or exhibition design • Proficient in 3D modeling tools (e.g., SketchUp, Rhino), Adobe Creative Suite (Illustrator, Photoshop) • Solid understanding of spatial planning and retail flow • Good design sensibility, with an awareness of trends and brand positioning • Able to manage projects independently with a hands-on, problem-solving approach Principal Accountabilities: Under general direction:* Coordinate the development of marketing communications materials by creative design and creative writing services to effectively represent the products, services, brands and/or the organization to customers and prospects* Create and coordinate multimedia packages Knowledge & Skill Requirements: * High school diploma or equivalent education; Associate’s degree preferred* Minimum of five years of experience preferred Knowledge & Application: * Knowledge of standardized rules, procedures, and operations, within a specialized field/work area* In-depth experience in a technical field* Selectively extracts, verifies, and compiles objective and measurable data* In some instances, may modify existing processes, methods, and approaches* May be working toward a professional qualification Problem Solving: * Encounters problems which are varied and nonroutine* Requires basic problem-solving techniques to clearly define problems* Identifies the most appropriate option/solution to adjust or improve existing approaches* Solutions often leverage and improve on existing processes, procedures, and/or tools* Requires objective review of difficult work problems, obtaining cooperation or approval Requires considerable resourcefulness Interaction: * Exchanges standard technical or nontechnical information with colleagues and immediate superiors and/or customers* May be required to interpret or clarify technical information to aid understanding* Interprets or explains data or information to deliver messages* Audience may not be knowledgeable about the subject matter* Requires awareness of cultural differences and adapts style accordingly Impact: * Impact is short term (typically limited to one year)* Activities limited to monthly/quarterly planning* Supports the achievement of goals through personal effort in own work area* Scope of impact will be at the department and/or team level* May also impact on related activities outside of own work team and/or department Accountability: * Accountable for the on-time delivery of own work and that of others* May be responsible for coaching/mentoring more junior employees; but has no direct supervisory responsibility* Responsible for the quality review of deliverables by more junior employees* Financial accountability will be confined to proactive management of cost within the project/team* Performance measured against predefined annual objectives R-20260519-0003