Customer Relationship Management (CRM) Analyst

Customer Relationship Management (CRM) Analyst Location: Mexico City, DF Vantive is a vital organ therapy company on a mission to extend lives and expand possibilities for patients and care teams everywhere. For 70 years, our team has driven meaningful innovations in kidney care. As we build on our legacy, we are deepening our commitment to elevating the dialysis experience through digital solutions and advanced services, while looking beyond kidney care and investing in transforming vital organ therapies. Greater flexibility and efficiency in therapy administration for care teams, and longer, fuller lives for patients— that is what Vantive aspires to deliver. We believe Vantive will not only build our leadership in the kidney care space, it will also offer meaningful work to those who join us. At Vantive, you will become part of a community of people who are focused, courageous and don’t settle for the mediocre. Each of us is driven to help improve patients’ lives worldwide. Join us in advancing our mission to extend lives and expand possibilities. Customer Relationship Management (CRM) Analyst Your Role at Vantive The Customer Relationship Management (CRM) analyst plays a key role in ensuring the optimal setup, maintenance, and adoption of Vantive’s CRM and digital execution platforms across Latin America North. Acting as a business partner for Sales, Marketing, and Commercial Excellence, this role supports execution, data quality, and digital activation without owning marketing strategy, focusing instead on enabling flawless execution through strong CRM and digital support. The scope of responsibility covers all Latin America North markets, with Mexico as the primary focus for the initial rollout and requires close collaboration with regional and global digital and CRM teams to drive system excellence and adoption. What You’ll Be Doing CRM Support and Maintenance Data Hygiene: Perform bulk data uploads, clean duplicates, and update customer profiles to ensure reliable information. User Support: Serve as the first point of contact for the sales force regarding technical questions or CRM access issues (Salesforce, Veeva, etc.). Report Generation: Extract data and configure basic reports/dashboards so managers can visualize their teams' performance. Digital Strategy Assistance Campaign Execution: Support the configuration of mass emails and the distribution of digital materials through authorized platforms. All aligned with data segmentation and strategies defined by MARKETING KPI Tracking: Monitor basic metrics (open rates, clicks, attendance to virtual events) and consolidate information in tracking files. Training and Adoption Support Materials: Assist in creating user manuals, short videos, or quick guides to facilitate digital tool usage. Onboarding Sessions: Support the induction of new hires on how to use company platforms What You’ll Bring 1+ years in CRM administration, digital operations, or commercial operations. Experience administering CRM platforms (Veeva, Salesforce, or similar). Knowledge of marketing automation tools (Salesforce Marketing Cloud, Veeva Engage/CLM, Adobe). Understanding of omnichannel customer journeys. Experience with data governance, taxonomy, and segmentation. Proficiency in Excel and Power BI. Pharma or healthcare experience is preferred. Experience in cross-functional, multicultural environments. Strong stakeholder management and communication skills. Ability to explain technical concepts clearly. Strong project management abilities. Capability to manage multiple markets across Latin America North. Strong communication skills in English (verbal, written, and listening). Core Competencies Service Orientation – Demonstrates a strong commitment to supporting internal stakeholders and enabling commercial execution. Data Integrity & Stewardship – Acts as a guardian of data quality and ensures proper governance across markets. Collaboration & Partnership – Works seamlessly across functions (Sales, Marketing, Customer Excellence, Medical, IT) and countries. Ownership & Accountability – Takes responsibility for delivering high-quality CRM and digital capabilities. Attention to Detail – Maintains rigorous standards in systems, processes, and documentation. Adaptability & Continuous Learning – Thrives in a fast-changing digital environment. Problem-Solving Mindset – Approaches challenges analytically and creatively. User-Centric Approach – Focuses on increasing user experience and adoption. Continuous Improvement – Identifies opportunities to optimize workflows, automation, and CRM usage. Clear & Transparent Communication – Communicates expectations, requirements, and impacts effectively. Reasonable Accommodation Vantive is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information. Form Link Recruitment Fraud Notice Vantive has discovered incidents of employment scams, where fraudulent parties pose as Vantive employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.